Email Marketing
Email Marketing
Email marketing consistently delivers the highest ROI of any marketing channel — on average $36 for every $1 spent. Unlike social media, you own your email list. Algorithm changes cannot cut off your access to your audience.
How to Build Your Email List
Offer something valuable. A lead magnet — free guide, checklist, or discount — gives people a reason to subscribe.
Add opt-in forms to your website. Every page should have an opportunity to capture an email address.
Collect emails offline. Ask customers for their email at the point of sale. Explain what they will receive and how often.
Email Automation Basics
A welcome sequence — 3 to 5 emails sent automatically when someone subscribes — is the most valuable automation you can build. It introduces your business and moves subscribers toward becoming customers.
Mailchimp
Industry standard with a generous free tier
- Free up to 500 contacts
- Automation workflows
- Landing page builder
- A/B testing
ConvertKit
Built for creators and small business owners
- Visual automation builder
- Landing pages and forms
- Free up to 1,000 subscribers
- Excellent deliverability
ActiveCampaign
Advanced automation with CRM built in
- Advanced email automation
- CRM and deal tracking
- SMS marketing available
- Starting at $15/month
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