Digital Products for Your Mobile Ax Throwing Business
Mobile ax throwing generates revenue primarily through events and private bookings, but digital products let you earn from your expertise without being physically present. As your business grows, you’ll develop systems, safety procedures, and marketing knowledge that other ax throwing operators, event planners, and enthusiasts will pay for. Digital products have minimal delivery costs and scale infinitely—sell one guide to 100 people at the same price.
The key is creating products that solve real problems your customers and competitors face. You’re not selling generic advice; you’re selling the specific operational knowledge you’ve built running ax throwing events.
Ax Throwing Event Planning Checklist
What it is: A downloadable PDF or Google Doc checklist covering everything needed to host a successful mobile ax throwing event, including setup time, safety equipment verification, liability considerations, and client communication templates.
Who buys it: Other ax throwing business owners looking to standardize their operations, or event planners who handle ax throwing as one of many services.
How to create it: Document your pre-event process step-by-step, then organize it into categories: site assessment, equipment prep, safety briefing, participant management, and cleanup. Include timeframes and a troubleshooting section for common issues. Test it with a new team member to catch missing steps.
Where to sell it: Sell through Gumroad, your own website, or Etsy. Share it with local event planning groups and ax throwing Facebook communities.
Realistic income: $300–$900 per month at $17–$27 per copy, assuming 15–50 sales monthly.
Safety Training Video Series
What it is: A 4–6 video course covering ax throwing safety fundamentals, stance, grip, target assessment, and how to handle nervous or intoxicated participants. Each video runs 5–10 minutes.
Who buys it: New ax throwing instructors, corporate event coordinators who want to educate their staff, and individuals interested in home ax throwing.
How to create it: Film yourself demonstrating proper technique and safety violations. Use your phone camera or a basic action camera—production quality matters less than clear instruction. Edit with free tools like DaVinci Resolve or CapCut, adding text overlays and voiceover. Host on Teachable, Kajabi, or Vimeo On Demand.
Where to sell it: Sell through your own membership site, Teachable, or Kajabi. Promote to ax throwing gyms, corporate event companies, and through LinkedIn and Instagram.
Realistic income: $400–$1,500 per month at $37–$67 per course, assuming 10–40 enrollments monthly.
Corporate Event Proposal Template
What it is: A customizable Word or Google Docs proposal template specifically for ax throwing events, with sections for pricing tiers, group size options, duration, liability waiver language, and upsell opportunities like food or merchandise.
Who buys it: Other mobile ax throwing operators who want to look professional and close larger corporate bookings.
How to create it: Use one of your actual proposals as the foundation, then generalize the language and add fill-in-the-blank sections. Include notes on what pricing you typically charge for different group sizes. Make it visually clean with professional formatting.
Where to sell it: Sell through Gumroad, Etsy, or your website. Share in ax throwing business Facebook groups and email it to local event coordinators as a lead magnet.
Realistic income: $200–$600 per month at $19–$29 per template, assuming 10–30 sales monthly.
Insurance and Liability Waiver Guide
What it is: A comprehensive guide explaining liability coverage for mobile ax throwing, what your insurance should cover, how to write effective waivers, and legal steps to protect your business in different states.
Who buys it: New ax throwing business owners nervous about legal exposure, or established operators looking to strengthen their liability position.
How to create it: Research your state’s specific liability laws and interview your insurance broker about what they recommend. Compile this into a plain-language guide with sample language (not legal advice, but examples). Add a section on what to do if an injury occurs.
Where to sell it: Sell through Gumroad or your website. Promote heavily in entrepreneur forums, ax throwing business groups, and local small business networks.
Realistic income: $250–$800 per month at $27–$47 per guide, assuming 9–30 sales monthly.
Pricing and Upsell Strategy Toolkit
What it is: A workbook with pricing psychology, upsell scripts, package tiering examples, and seasonal pricing strategies specific to ax throwing events. Includes worksheets to calculate your breakeven costs.
Who buys it: Ax throwing operators who feel they’re underpricing, or who want to sell higher-value packages to corporate clients.
How to create it: Document your own pricing evolution—what didn’t work, what did, and why. Add psychology tips on bundling and scarcity. Create spreadsheet templates showing how to calculate costs and margins. Include case studies of your price increases that led to higher revenue.
Where to sell it: Sell through your website or Gumroad. This is premium content—charge more and promote it directly to established operators.
Realistic income: $350–$1,200 per month at $47–$97 per toolkit, assuming 7–25 sales monthly.
Social Media Content Calendar and Graphics Pack
What it is: A 90-day content calendar with 60+ ready-to-post social media graphics, captions, and hashtag suggestions designed specifically for ax throwing businesses. Includes templates for seasonal promotions and behind-the-scenes content.
Who buys it: Ax throwing operators who struggle with consistent social media marketing, or business owners who don’t have time to create original content.
How to create it: Use Canva to create 60 graphics covering events, safety tips, customer testimonials, and promotions. Write 60 captions, then organize everything into a downloadable Notion template or PDF with a content calendar. Include editable Canva links so buyers can customize colors and copy.
Where to sell it: Sell through Gumroad, your website, or Etsy. Promote on Instagram and Pinterest, where visual creators shop.
Realistic income: $200–$700 per month at $17–$37 per pack, assuming 12–40 sales monthly.
Customer Booking and Management System Guide
What it is: A walkthrough showing how to set up a booking system using Calendly, Acuity, or Stripe, including email automations for confirmations, reminders, and follow-ups that reduce no-shows and complaints.
Who buys it: Operators managing bookings manually via email or texts, looking to automate and scale without hiring staff.
How to create it: Screenshot your current booking system and write step-by-step instructions for setting it up from scratch. Include email templates for each customer touchpoint. Test the system with someone unfamiliar with your process to ensure clarity.
Where to sell it: Sell through Gumroad or your website. Promote in small business and service industry groups.
Realistic income: $150–$500 per month at $19–$37 per guide, assuming 8–26 sales monthly.
Getting Started With Digital Products
- Start with the Event Planning Checklist—it requires the least effort to create (organize your existing process) and solves an immediate problem other operators face. You can sell your first copy within two weeks.
- Set up a Gumroad account (free) or Teachable account (14-day free trial). Gumroad is easiest for one-off products; Teachable works better for video courses.
- Create the first product, test it yourself, then get feedback from one peer in the industry before publishing.
- Write a basic product description focused on the problem it solves, not features. Use language your customers actually use.
- Promote it within one existing community you’re already part of—an ax throwing Facebook group, LinkedIn, or your email list.
- Once the first product generates 10–20 sales, create the second product while that one continues earning passively.
Pricing Your Digital Products
Price guides and checklists at $17–$37. Price video courses and comprehensive toolkits at $47–$97. Your buyer is a business owner, not a budget consumer—they value their time and will pay for solutions that save them 5–10 hours of work. Test pricing: start at the midpoint, then raise by $10 if you get positive feedback or hit 20+ sales per month.
Avoid the trap of underpricing because “it’s just digital.” Your knowledge has real monetary value—a better proposal template that closes one additional $500 corporate booking pays for itself instantly. Price like you know what you’re worth.