Marketing & Getting Clients

How to Get Clients for Your Mobile Ax Throwing Business

Your mobile ax throwing business succeeds when you consistently book events. Unlike a fixed location, you have the advantage of reaching customers wherever they are—but you also need to be visible and trusted enough for them to hire you. Getting clients depends on building awareness in your local market, showcasing safety and professionalism, and making it easy for event planners and party hosts to say yes.

Most mobile ax throwing operators get their first clients through direct outreach and word of mouth, then scale with online presence and paid advertising once they have reviews and results to show.

Who Your Ideal Clients Are

Your primary clients are event planners, corporate HR departments, and party hosts planning celebrations. Corporate team-building events typically run $400–$1,500 per session depending on group size and duration. Bachelor and bachelorette parties book frequently, usually for groups of 10–30 people, at $300–$800 per event. Birthday parties, anniversary celebrations, and casual friend gatherings also generate consistent business, typically in the $200–$600 range. Some operators also service weddings as a lawn activity or entertainment element.

Secondary clients include bars and breweries looking to add attractions, retreat centers booking activities, and entertainment venues needing specialized offerings. Your ideal client values a novel experience, prioritizes safety and professionalism, and has a budget for entertainment. They’re usually planning 2–4 weeks in advance for corporate events, or 1–3 weeks ahead for personal celebrations. Decision-makers are often women (who plan most celebrations and corporate events), ages 28–55, with disposable income for special occasions.

Your Best Marketing Channels

Google Local Services Ads

Google Local Services Ads appear at the top of search results when people search “ax throwing near me” or “mobile ax throwing [your city].” You only pay when someone contacts you through the ad, making this low-risk. Setup requires background verification (which ax throwing businesses can pass easily) and a verified Google Business Profile. Budget $500–$1,500 monthly to stay visible.

Google Business Profile and Local Search

Optimize your Google Business Profile completely: accurate hours, service areas you cover, photos of your equipment and events, customer reviews, and clear booking information. This is where people land after searching for ax throwing in your area. Encourage every client to leave a review immediately after their event—aim for 10+ reviews in your first 3 months to build credibility.

Facebook and Instagram

These platforms let you showcase events in action—short videos of people throwing axes, group celebrations, and satisfied clients. Facebook’s event function also works well for promoting special offers or seasonal packages. Instagram’s Reels and Stories let you post frequently without a website. Both platforms have local targeting for ads. Post 3–4 times weekly with event highlights, client photos (with permission), and behind-the-scenes content.

Direct Outreach to Event Planners and Venues

Build a list of event planners, corporate team-building coordinators, wedding venues, and bars in your service area. Email or call them directly with a pitch and media kit showing your setup, safety record, and pricing. Many small event planners actively search for unique entertainment options and will refer you regularly if you deliver. Start with 50 targets and follow up weekly.

Wedding and Event Vendor Directories

List yourself on Weddingwire, The Knot, Yelp, Thumbtack, and local wedding directories. These platforms receive high intent traffic from people actively planning events. Respond to inquiries within 2 hours and follow up professionally. Most listings are free or low-cost; only pay for featured placement once you’re receiving consistent leads.

Partnerships with Complementary Businesses

Partner with catering companies, rental services, DJ businesses, and photography firms. Offer them referral commissions (typically 10–15% of your booking fee) or mutual referral arrangements. These businesses often know your target customers and can recommend you as an add-on entertainment option.

Getting Your First 3 Clients

1. Launch a simple website or landing page with your service area, pricing, photos, and a clear contact form or phone number. Don’t wait for perfection—a basic site builds credibility fast.
2. Set up your Google Business Profile immediately and optimize it completely. Add 5–10 high-quality photos of your equipment, setup, and past events.
3. Reach out to 20 event planners, corporate coordinators, and venue managers in your area directly via email or phone with a brief pitch and your media kit.
4. Post ax throwing content on Facebook and Instagram at least twice weekly—setup videos, safety tips, client testimonials, and before/after photos of events.
5. Ask friends, family, and anyone you know planning a celebration to host your first event at a discount (20–30% off) in exchange for permission to photo and video document it.
6. List yourself on Thumbtack, Yelp, and The Knot to increase visibility in search results.

Building Referrals and Word of Mouth

Your best clients come from referrals. After every event, send a thank-you email with photos and ask the client to share their experience with friends and leave a review. Offer a $50–$100 referral bonus when someone books based on their recommendation. Event planners and corporate coordinators who book you once will recommend you repeatedly if you deliver a great experience—make it easy for them to share your contact information and portfolio.

Create a simple referral card or digital link they can share. Track where bookings come from so you know which clients are generating multiple referrals and can prioritize maintaining those relationships. After your first 5–10 events, you should see referral bookings start to appear. Word of mouth grows exponentially once people experience your business firsthand.

Your Online Presence

You need a professional website or landing page showing safety certifications, insurance, service areas, pricing, and clear photos of your equipment setup. Include client testimonials and video of an actual event if possible. Your site doesn’t need to be complex—a single page with pricing, FAQs, a photo gallery, and a contact form is sufficient. Update it quarterly with recent event photos.

Credibility matters in ax throwing because safety is the first concern. Display any certifications, liability insurance, background check status, and safety protocols prominently. Include before/after photos of your setup at different venues to show versatility. Aim for mobile-friendly design since most people will access your site on phones while planning events.

Social Media Strategy

Facebook and Instagram are your priority. Facebook reaches older event planners and corporate decision-makers, while Instagram showcases the visual excitement of ax throwing to younger crowds planning celebrations. Post event highlights, client testimonials, safety tips, and behind-the-scenes content 3–4 times weekly. Use local hashtags (#yourcityaxthrowng, #yourcitypartyideas) and geotags to reach people planning events in your area. Join local event planning and party planning Facebook groups and contribute helpful comments—don’t sell, just build visibility.

TikTok can work if you’re comfortable posting short videos of throws, reactions, and event clips, but Facebook and Instagram should be your foundation. Video content outperforms static posts significantly—short clips of a good throw or group excitement generate more engagement and shares than photos alone.

Paid Advertising

Start with Google Local Services Ads once you have your Google Business Profile fully set up and 3–5 positive reviews. Budget $500–$1,000 monthly for your first month and measure response rate. After Local Services, test Facebook and Instagram ads targeting event planners and people interested in party planning within 15–25 miles of your service area. Start with a $500 monthly budget split between platforms, running ads promoting special offers or seasonal packages. Track which channels generate bookings and where your clients come from before scaling spend.

Client Retention

• Follow up with clients after their event to request reviews and referrals
• Send seasonal promotions and special packages to past clients for future celebrations
• Maintain a contact list and email past clients 2–3 times yearly with updates, new offerings, or discounts
• Offer loyalty discounts for clients who book multiple times (10–15% off their third event)
• Build relationships with event planners and coordinators who book you regularly—treat them like partners
• Consistently deliver excellent safety practices and a fun, memorable experience at every single event
• Request video testimonials from satisfied clients and feature them on your website and social media

Learn the fastest ways to get your first 10 mobile ax throwing customers, discover the best marketing tools for your ax throwing business, and explore proven local marketing strategies for ax throwing to accelerate your growth.