Marketing & Getting Clients

How to Get Clients for Your Wreath Making Business

Getting your first paying clients is the make-or-break phase of a wreath making business. Unlike products sold in retail stores, wreaths are typically custom orders or seasonal purchases, which means your marketing needs to reach people at the right time—usually before holidays and special events. Your clients won’t find you by accident; you need to show them that wreaths exist, that yours are worth buying, and why you’re the person to make them.

The good news: wreath making has natural seasonal demand spikes (Christmas, fall, spring, Valentine’s Day, Easter) that give you predictable windows to market. Your first clients will likely come from direct outreach, social proof, and showing your work visibly.

Who Your Ideal Clients Are

Your primary customer is a homeowner aged 35–65 who values home décor and has the budget to spend $75–$250+ on a single wreath. These customers typically buy for their own homes or as gifts, and they prefer custom or handmade options over mass-produced alternatives. They shop seasonally, plan ahead for holidays, and often search for local makers to support. Many are willing to pay premium prices for quality, personalization, and local craftsmanship.

Secondary clients include event planners, florists, wedding venues, corporate offices, and small businesses that need wreaths for seasonal decoration or special events. These clients buy in higher volumes, expect professional communication, and may place repeat orders or standing seasonal requests. They’re less price-sensitive but more deadline-focused and may require faster turnarounds or specific design requirements.

Your Best Marketing Channels

Instagram and Pinterest

Visual platforms are essential for wreath making because your product is inherently beautiful and sharable. Instagram Reels and carousel posts showing your design process, finished wreaths, and custom installations perform well and drive direct messages from interested buyers. Pinterest is equally important because homeowners actively search for wreath inspiration and designs before making a purchase, and your pins can drive traffic to your website or Etsy shop for months after posting.

Local Facebook Groups and Community Pages

Join local buy/sell groups, neighborhood pages, and community Facebook groups in your area. Post photos of completed wreaths with clear pricing and ordering information. Facebook’s local targeting means you’re reaching people near you who are more likely to buy in person or pay for local delivery. Many wreath orders come from word-of-mouth shares within these groups.

Etsy Shop

Etsy is a marketplace where people actively search for handmade wreaths and expect to pay premium prices. Set up a shop with 15–30 product listings covering your core designs, seasonal options, and custom order availability. Etsy handles payment processing and some traffic discovery, though you’ll need reviews to rank well. Many customers find Etsy through Google search before buying.

Email Marketing to Past Clients

Once you have even 10–15 customers, start an email list and send 2–4 messages per year before major seasons (August for fall, October for Christmas, January for spring). Email has the highest return on investment for repeat purchases and referrals. Offer early-bird discounts, new designs, or custom consultation options to keep past clients engaged and coming back.

Local Events and Markets

Sell wreaths at farmers’ markets, craft fairs, holiday markets, and community festivals. In-person sales allow customers to see quality up close, and you’ll collect contact information for your email list. Holiday markets in November and December are your highest-traffic opportunities and can generate 30–50% of annual revenue in a single month.

Partnerships with Local Florists and Gift Shops

Offer to supply wreaths to local florists, gift shops, or garden centers on consignment or wholesale. They handle retail sales, you handle production. These partnerships add steady orders and legitimacy, though margins are lower than direct sales.

Getting Your First 3 Clients

1. Make and photograph 5–8 sample wreaths in different styles (traditional, modern, seasonal, etc.). Take clear photos in natural light showing detail and color. These samples become your portfolio.
2. Post samples on Instagram with a simple bio linking to a way to contact you (email, WhatsApp, or website). Post 3 times per week and respond immediately to inquiries.
3. Share your work in 5–10 local Facebook groups and community pages with captions like “I’m a local wreath maker accepting custom orders for the season. DM for pricing and details.”
4. Tell everyone you know personally that you’re making wreaths. Text 10 friends and family members with a photo and your ordering process. Ask them to share with their networks.
5. Create a simple order form (Google Form or Typeform) linked in your Instagram bio and email signature. Make ordering easy.
6. Offer your first 3 clients a small discount (10–15% off) in exchange for reviews, testimonials, or referrals. Their word of mouth is worth more than the discount.

Building Referrals and Word of Mouth

Referrals become your best marketing channel once you have satisfied customers. Include a referral incentive in every wreath delivery: offer $15–$25 off their next order for every new customer they refer who makes a purchase. Make it easy by providing a referral code or link they can share. Ask satisfied customers directly to spread the word, and follow up with a thank-you card or small gift when they refer someone.

Create a simple referral card to include with every order that explains your referral program. Social proof is powerful—when someone’s friend or neighbor has a beautiful custom wreath on their door, they notice and ask about it. Tag clients in Instagram posts (with permission) and encourage them to share your work on their own pages. This amplification costs you nothing and reaches people who already trust the referrer.

Your Online Presence

At minimum, you need an Instagram account with a professional bio, contact information, and consistent posting (3 times per week). Many customers will not buy without seeing social proof: photos of past work, customer testimonials, or reviews. A simple website is helpful but not essential early on—Etsy or a Google Business Profile can serve the same purpose initially. Your website should include: clear photos of your work, pricing, available designs, lead time (how long orders take), and a contact or order form.

Credibility comes from professional presentation: consistent branding (same fonts, color scheme, quality across all platforms), clear pricing with no hidden fees, fast response times to inquiries (reply within 24 hours), and customer reviews visible on at least one platform. Build a Google Business Profile and encourage customers to leave reviews there; it improves your local search visibility and gives new customers confidence.

Social Media Strategy

Instagram and Pinterest are non-negotiable for a wreath business. On Instagram, post finished wreaths, close-ups of detail, process videos (you arranging flowers or hanging a wreath), customer installations (with permission), and behind-the-scenes content. Use 15–20 relevant hashtags per post (#handmadewreaths, #christmaswreath, #localflorist, #wreathmaker, etc.). Reels and carousel posts get 3x more engagement than static images—film yourself building a wreath or show before/after transformations.

Pinterest is where serious buyers search for designs before ordering. Create 5–10 unique pins for each wreath design, showing it in different contexts (on a front door, indoors, in a lifestyle setting). Write descriptive pin titles and descriptions with keywords like “handmade Christmas wreath,” “custom fall wreath,” or “rustic wreaths near me.” Pinterest traffic is slower but consistent, and pins stay active for months, driving sales long after you post.

Paid Advertising

You don’t need paid ads to start—organic marketing through social media and referrals will get your first 20–30 customers. Once you have a track record and customer testimonials, consider testing Instagram or Facebook ads 6–8 weeks before your peak seasons (August for fall, September for Christmas). Start with a small budget of $10–$20 per day targeting homeowners within your local area who engage with home décor or gift content. Test ads featuring your best-selling designs or customer testimonials. Track which ads convert to inquiries and scale what works. Paid ads make sense when your organic reach plateaus or you want to reach customers outside your immediate network.

Client Retention

• Send holiday greetings and seasonal reminders to past clients via email 8–10 weeks before major holidays
• Offer loyalty discounts: 10% off for repeat customers or standing orders for regular clients
• Follow up 2–3 weeks after delivery asking if they’re happy; offer fixes if they’re not
• Create an exclusive “repeat customer” Facebook group or email list with early access to new designs and seasonal sales
• Ask past clients for referrals and testimonials; tag them in social posts with permission
• Remember personal details (their favorite colors, which wreaths they bought) and reference them in future conversations
• Send handwritten thank-you cards after large orders or referrals—it’s memorable and costs $2

Learn more about the fastest ways to get your first 10 wreath making customers, find the best marketing tools for your wreath business, and discover local marketing strategies for wreath makers.