Digital Products for Your Stock Video Business
As a stock video creator, you already produce hundreds of hours of footage, test equipment, develop filming techniques, and learn what sells. Digital products let you package this knowledge and experience into sellable assets that generate revenue while you sleep. A single template, preset pack, or guide can sell to dozens or hundreds of creators without additional production costs, turning expertise into passive income that compounds over time.
The best digital products for stock video creators solve real problems that other filmmakers and content creators face—how to shoot better, edit faster, stay organized, or understand the business side of stock footage.
Camera Settings and Shooting Presets Guide
What it is: A comprehensive PDF or video guide documenting optimal camera settings for different stock video scenarios—slow-motion footage, low-light scenes, outdoor interviews, product shots. Include shutter angle recommendations, ISO ranges, color science settings, and frame rate choices specific to popular cameras like Sony, Canon, and DJI drones.
Who buys it: Beginner and intermediate videographers who want to shoot more professional-looking stock footage without guessing on settings.
How to create it: Document the exact settings you use across your most profitable shoot types. Create a PDF with before/after examples, reasoning for each choice, and a quick-reference chart. Include video tutorials showing settings in real camera menus. This takes 8–15 hours to assemble properly, but you can update and resell it for years.
Where to sell it: Gumroad, your own website, or Etsy. Link to it from your stock video portfolio or YouTube channel.
Realistic income: $15–45 per sale. With consistent marketing, expect 5–30 sales per month, generating $75–$1,350 monthly once established.
Stock Video Editing Templates
What it is: Ready-to-use editing project files (DaVinci Resolve, Premiere Pro, or Final Cut Pro) with color grades, transitions, sound design, and effects already built in. Creators drop their stock footage into the timeline and export finished videos.
Who buys it: Content creators, social media managers, and small video production companies who need fast turnarounds and don’t have editing skills.
How to create it: Build 5–10 template projects based on your most-used editing workflows—corporate videos, Instagram reels, YouTube intros, product demos. Save them as templates with organized bins and clearly labeled adjustment layers. Test extensively to ensure they work seamlessly with different footage types and resolutions.
Where to sell it: Gumroad, Creative Market, or your own website. These perform well on Etsy when marketed to video creators and small business owners.
Realistic income: $12–40 per template bundle. Expect 8–50 monthly sales, earning $96–$2,000 per month with active promotion.
Stock Video Business Playbook
What it is: A detailed guide covering the business side of stock footage—which platforms pay best, how to optimize metadata for search, realistic earnings expectations by niche, tax and licensing issues, and strategies for scaling from 100 to 10,000 monthly views.
Who buys it: People starting a stock video business or looking to increase their current earnings without producing more footage.
How to create it: Document your actual results, earnings breakdowns, rejected submissions, and optimization experiments. Include spreadsheet templates for tracking submissions, a platform comparison chart, and a 90-day action plan. Write this as a 40–80 page guide in Google Docs, convert to PDF, and add a table of contents and index.
Where to sell it: Gumroad is ideal for educational products. You can also sell through your website or offer it as a lead magnet that converts to a paid tier.
Realistic income: $27–79 per guide. Lower volume but higher perceived value—expect 3–15 sales monthly, earning $81–$1,185 per month.
Drone Footage Safety and Legal Checklist
What it is: A downloadable checklist covering airspace regulations (FAA Part 107 requirements), scouting safety protocols, location insurance, model releases, and equipment maintenance before each shoot.
Who buys it: Drone videographers and filmmakers who want to avoid legal issues and produce stock footage professionally.
How to create it: Compile regulatory information from FAA resources, insurance providers, and your own experience with location permits. Organize it as a printable one-page checklist with a longer guide explaining each section. Include regional variations if you operate across multiple states.
Where to sell it: Gumroad, Etsy, or your website. This works well as a lead magnet that you upsell to other products.
Realistic income: $7–22 per checklist. High conversion potential but lower price point—expect 10–40 sales monthly, earning $70–$880.
Stock Footage Licensing and Metadata Masterclass
What it is: A video course (3–8 modules) teaching creators how to write effective descriptions, use keywords strategically, understand licensing restrictions, and avoid copyright claims. Include real examples from your own submissions.
Who buys it: Stock footage creators frustrated with low views or rejections, and content creators who need to understand usage rights.
How to create it: Record screen-share walkthroughs of your submission process, platform comparison, and keyword research. Edit into modules with worksheets. Host on Teachable, Kajabi, or your own Gumroad course. Aim for 6–10 hours of total content spread across 4–8 lessons.
Where to sell it: Gumroad (with video access), your own website via Teachable, or Udemy. Email your audience first for direct sales, then list on marketplaces.
Realistic income: $39–149 per course. Expect 5–25 sales monthly with marketing, earning $195–$3,725 per month at scale.
Equipment Comparison Spreadsheet
What it is: A detailed spreadsheet comparing cameras, lenses, gimbals, and drones used in professional stock video production—specs, prices, pros/cons, best use cases, and your personal ratings.
Who buys it: Aspiring stock video producers deciding what gear to buy and wanting real-world recommendations from experienced creators.
How to create it: Build a comprehensive comparison sheet in Google Sheets or Excel with filters, price ranges, and decision trees. Include columns for video quality, slow-motion capability, portability, and cost-per-hour-of-footage. Add a summary sheet with your top picks by budget level.
Where to sell it: Gumroad or your website. Link from YouTube gear reviews and blog posts about equipment.
Realistic income: $9–24 per spreadsheet. Expect 8–30 sales monthly, earning $72–$720 per month.
B-Roll Shot List and Storyboard Templates
What it is: Pre-made shot lists and storyboard templates for common stock video categories—nature, urban, lifestyle, product closeups, transitions. Creators use these to plan shoots faster and ensure they capture footage that actually sells.
Who buys it: New stock video creators and production assistants who need guidance on what to shoot and how to organize it.
How to create it: Design shot list templates as editable PDFs or Google Docs. Include sections for framing, duration, motion type, and audio notes. Create storyboard templates with thumbnail spaces and notes. Base categories on your best-selling footage types.
Where to sell it: Etsy, Gumroad, or Creative Market. Also works as a bundle discount if sold with other products.
Realistic income: $11–29 per template pack. Expect 10–35 sales monthly, earning $110–$1,015 per month.
Getting Started With Digital Products
- Start with your most common question. What do other creators ask you about repeatedly? Build your first product around that answer—usually a guide, checklist, or template.
- Create one product end-to-end. Don’t plan six products simultaneously. Finish, launch, and sell your first product before moving to the second. This teaches you the full process and generates feedback.
- Choose the easiest format for your first product. A PDF guide or checklist takes 6–12 hours and sells well. Video courses take 30–60 hours but command higher prices.
- Set up a sales platform. Use Gumroad for simplicity (handles payments, delivery, and customer management). Upgrade to your own website with Shopify or Teachable only after selling consistently on Gumroad.
- Price competitively but not too low. Research what similar creators charge for comparable products. Price your first product at $15–40 to establish credibility, then increase as you gather reviews.
- Promote through existing channels. Email your YouTube subscribers, mention the product in your next video, and link from your stock portfolio. Expect 60–80% of your first sales to come from your existing audience.
- Gather feedback and iterate. Ask buyers what they’d add or improve. Update the product, add new versions, and create a second product addressing a related problem.
Pricing Your Digital Products
Your audience—other stock video creators and filmmakers—expects transparent, honest pricing with clear value. Price too low ($2–5) and buyers assume the product is low quality; price too high ($199+) without proof of results and become skeptical. The sweet spot is $15–79 depending on depth and format, with video courses commanding $49–149 because they require more engagement and learning time.
Offer discounts only for bundles (buy three products, get 25% off) or annual passes to your course, not for first-time buyers. This trains customers to perceive your products as valuable, not discount-driven. Include a 30-day money-back guarantee with every product to remove purchase friction—very few people ask for refunds if the product genuinely helps them.