Marketing & Getting Clients

How to Get Clients for Your Resin Art Business

Getting consistent clients for resin art work requires a mix of direct outreach, social proof, and strategic visibility. Unlike many service businesses, resin art clients come from multiple directions: they commission custom pieces, buy ready-made work, hire you for events or installations, or refer friends who’ve seen your work. The key is showing your actual work quality and reaching people who already appreciate handmade art and craftsmanship.

Your marketing doesn’t need to be complicated. Most resin artists who build sustainable businesses focus on three things: making their portfolio visible, staying active where potential clients spend time, and treating early clients well enough that they become your best salespeople.

Who Your Ideal Clients Are

Your core clients fall into distinct groups. Homeowners and interior designers commission custom pieces to fit specific spaces—think epoxy river tables, wall art, or decorative coasters. These clients typically have budgets between $200 and $3,000+ per piece and expect custom work tailored to their aesthetic. Young professionals and gift-buyers purchase smaller, ready-made pieces like jewelry, phone stands, or decorative bowls, usually spending $20 to $150. Event planners and businesses hire resin artists for installations, displays, or branded merchandise. Wedding couples commission custom unity candles, ceremony backdrops, or guest favors. Each group has different price expectations and decision timelines.

The common thread is that your ideal clients appreciate handmade quality, understand why resin art costs more than mass-produced alternatives, and value customization or unique design. They’re typically active on Instagram or Pinterest, follow design accounts, and make purchasing decisions based on seeing actual examples of your work. They’re not price-shopping for the cheapest option—they’re looking for the right artist who understands their vision.

Your Best Marketing Channels

Instagram and Visual Social Media

Instagram is non-negotiable for resin art. Your followers will see in-process videos, finished pieces, and customer testimonials. Post 3 to 4 times per week showing your work from different angles, your creative process, and real customer photos. Use relevant hashtags like #resinart, #epoxyresin, #customresinart, and location tags if you do local work. The algorithm favors video content, so short clips of pouring, curing, or finishing work perform better than static photos. Reels showing before-and-afters or time-lapses can reach thousands of non-followers and drive profile visits.

Pinterest

Pinterest drives consistent, long-term traffic because pins stay discoverable for months. Create pins linking to your portfolio, shop, or custom inquiry page. Use keywords in pin descriptions like “custom resin table,” “epoxy art commission,” or “handmade resin jewelry.” Unlike Instagram, Pinterest users are actively searching for ideas and products they can buy, making them closer to purchase intent. Aim for 10 to 15 pins per month. Many resin artists report that Pinterest generates their steadiest inquiry flow.

Your Website and Online Shop

A simple website showing your portfolio, pricing, and a contact form is essential. If you sell ready-made pieces, add an e-commerce section using Shopify, Etsy, or WooCommerce. Your site doesn’t need to be complex—it should clearly show your best work, explain your process, list pricing ranges, and make it easy to request a custom commission. Include a few customer photos and testimonials. Many clients will search “[your city] resin artist” or “custom resin art near me” before contacting you, so your website needs to exist and rank locally.

Etsy

Etsy is worth setting up if you sell finished pieces, jewelry, or smaller items. Etsy has built-in traffic and attracts buyers already looking to purchase handmade work. You’ll pay listing fees and platform commissions, but you reach customers you don’t need to drive yourself. Optimize listings with clear photos, detailed descriptions, and keywords. Etsy works best for products under $500; custom commissions are better handled through your own website or direct contact.

Local Networking and Markets

Craft markets, art fairs, and maker events give you face-to-face visibility and immediate sales. Attend 2 to 4 events per year, bring your best work, and collect contact information from interested buyers. Markets also build relationships with other makers who refer clients to you. Local wedding expos, home and garden shows, and gift markets attract your target clients. Booth costs typically range from $75 to $300 per event.

Google Business Profile and Local Search

Claim your Google Business Profile and optimize it with your location, photos, phone number, and website link. When someone searches “resin artist near me” or “[your city] custom resin art,” you want to appear. Encourage customers to leave reviews—Google ranks businesses higher with more positive reviews. This is especially important if you work with local clients or do in-home installations.

Getting Your First 3 Clients

1. Start with your existing network. Contact 20 people you know—friends, family, coworkers, Facebook connections—and tell them you’re now selling or taking commissions for resin art. Show them photos of your best work and ask if they know anyone who might be interested. Many resin artists land their first 3 to 5 clients this way within 2 to 3 weeks.
2. Set up an Instagram profile and post your 10 best pieces with high-quality photos. Use 15 to 20 relevant hashtags and follow 50 to 100 accounts that follow resin art or interior design. Comment genuinely on others’ posts. Spend 15 minutes daily on Instagram for the first month. Many potential clients browse hashtags and follow new accounts.
3. Create a simple one-page website or Etsy shop within one week. Add photos, pricing, and a clear way to contact you. Share the link in your email signature and in your Instagram bio. Have it live before you tell anyone publicly about your business.
4. Post in local Facebook groups for your city or region. Introduce yourself, show your work, and offer a “first commission” discount of 10 to 15 percent to encourage initial sales. Many local groups prohibit self-promotion, so read rules first, but most allow introductory posts.
5. Reach out directly to 10 local interior designers, wedding planners, or event coordinators with a personal email and a link to your portfolio. Offer a discount if they refer clients to you or collaborate on a project. A 10 percent referral commission often attracts repeat referrals.
6. Create one piece as a “portfolio builder” collaboration. Ask a friend or local business to let you create a custom piece for their space in exchange for professional photos and a testimonial. One stunning custom piece with a real customer story is worth more than 20 generic showcase photos.

Building Referrals and Word of Mouth

After you deliver a client’s first piece, follow up within a week with a thank-you message and ask if they’d be willing to refer you to friends who might want custom work. Include a referral discount code they can share—something like “15 percent off for friends of [client name].” Make it so easy that your client wants to recommend you. Some resin artists offer a small credit or discount to both the referrer and the new client, which doubles the incentive.

Document every client project with photos. Ask permission to share their finished piece on your Instagram and tag them. When clients see their own custom work featured on your feed with their name attached, they naturally share it with their own followers, extending your reach for free. Create a simple referral program: for every successful referral that turns into a paid commission, offer the referring client 10 to 15 percent off their next order or a small gift certificate. Track referrals so you know which clients are your best ambassadors.

Your Online Presence

Your online presence needs to prove you’re serious about your craft. At minimum, you need a functional Instagram account with 20 to 30 high-quality photos of finished work, and either a website or Etsy shop showing pricing and process. Potential clients will evaluate your skill, style consistency, and professionalism through these platforms. Blurry photos, unclear pricing, or slow response times send the message that you’re not a reliable business. Invest in good lighting and a decent camera or smartphone with a macro lens to photograph your work properly.

Include a brief artist bio explaining your background, why you chose resin work, and what makes your style unique. Most clients want to know the person behind the art. Include customer testimonials and photos of real pieces in real spaces. A single five-star review with a client photo saying “She perfectly understood my vision” does more for your credibility than any marketing copy you write yourself.

Social Media Strategy

Focus on Instagram and Pinterest—the two platforms where resin art audiences actively gather. Instagram works for building community and getting followers who see your work regularly. Pinterest works for reaching new customers searching for specific pieces or styles. Post on Instagram 3 to 4 times per week with a mix of finished pieces, process videos, behind-the-scenes content, and customer work. Use Reels at least twice a month—they expand your reach beyond your followers. On Pinterest, create multiple pins for each finished piece and link them to your shop or portfolio. Plan for 10 to 15 pins per month across your existing work.

Paid Advertising

You don’t need paid ads to get your first clients—organic reach and direct outreach work fine. Once you have 5 to 10 established clients and a clear understanding of your ideal customer, consider testing Instagram or Facebook ads with a $5 to $10 daily budget. Target people interested in interior design, home decor, weddings, or handmade art within 50 miles of your location. Start by promoting your best-converting Instagram post or a link to your custom commission inquiry page. Expect to spend $1 to $3 per qualified inquiry in most markets. Test for 2 to 3 weeks before deciding if paid ads are worth your spend.

Client Retention

• Respond to inquiries within 24 hours and be clear about your timeline and pricing from the first conversation
• Show clients progress photos during the creation process—it builds excitement and reduces anxiety about whether you understand their vision
• Over-deliver on quality; a client who receives a piece better than expected becomes a repeat customer and referral source
• Follow up after delivery and ask for feedback and permission to photograph their piece in their space
• Stay in touch with past clients through an email list; announce new collections, seasonal pieces, or special offers 4 to 6 times per year
• Offer repeat-customer discounts or loyalty rewards—5 percent off a second commission or a free smaller piece after a large order
• Request reviews and testimonials from satisfied clients and feature them on your website and social media
• Remember personal details—if a client mentions a birthday or anniversary, send a brief message when it arrives

If you want to move faster, check out the fastest ways to get your first 10 resin art business customers, explore the best marketing tools for your resin art business, and review local marketing strategies for resin art businesses to tailor your approach to your geography and audience.