Digital Products for Your Remote Team Building Business
Digital products extend your expertise beyond hourly consulting and event delivery. While your service business generates income from live facilitation, templates, guides, and training materials create passive or semi-passive revenue streams. Your clients and other business owners already value your knowledge—packaging it into downloadable assets lets you serve people who can’t afford your full services, reach international markets without travel costs, and build authority in your niche simultaneously.
Core Digital Products for Remote Team Building
Virtual Team Building Activity Playbook
What it is: A step-by-step guide containing 20-30 ready-to-run team activities with facilitator notes, timing guides, and troubleshooting tips. Includes activities for different group sizes, budgets, and time constraints.
Who buys it: HR managers and team leads at small to mid-sized companies who want to run their own activities without hiring a facilitator.
How to create it: Document your most popular activities in a Google Doc or Notion template, including setup instructions, exact timing, what can go wrong, and how to adapt for different platforms. Add screenshots or simple diagrams showing breakout room setups. Export as a PDF and create a companion spreadsheet with activity selectors (filter by time, group size, energy level).
Where to sell it: Your own website with Stripe or PayPal checkout, Gumroad, or send directly to email lists through ConvertKit. You can also offer it on platforms like Maven or Kajabi if you want an all-in-one hosting solution.
Realistic income: $15–$45 per purchase. At $25 average price, selling 50 copies monthly generates $1,250. Annual potential: $12,000–$20,000 if you market consistently to HR communities and LinkedIn.
Facilitator Training Course
What it is: A video course teaching HR teams or internal facilitators how to run their own team building sessions. Covers reading the room, managing difficult personalities, timing activities, and troubleshooting common failures.
Who buys it: Internal HR leaders who want to skill up their teams, or freelancers starting their own team building business.
How to create it: Record 6–10 video modules (20–45 minutes total) using Loom, ScreenFlow, or OBS, covering facilitation fundamentals, activity delivery, and platform troubleshooting. Include worksheets, a facilitation checklist, and sample scripts. Use Teachable, Kajabi, or Thinkific to host and deliver the course.
Where to sell it: Host on your own platform and link from your website. Promote to HR groups on Facebook, LinkedIn communities, and email outreach to past clients who might want to train their teams.
Realistic income: $97–$297 per enrollment. Selling 20–40 courses annually at $147 average generates $2,940–$5,880 per year. Higher-ticket courses ($297+) with payment plans can pull in $8,000–$15,000 annually if you have a strong reputation.
Platform Setup and Troubleshooting Guides
What it is: PDF guides or video walkthroughs for specific platforms (Zoom, Microsoft Teams, Gather, Spatial.chat) covering optimal settings for team building, breakout room configurations, spotlight features, and common technical problems.
Who buys it: HR coordinators and team leads who are new to video platforms or want to optimize their current setup.
How to create it: Record screen capture videos walking through each platform’s settings, or create detailed PDFs with annotated screenshots. Keep each guide focused on one platform. Test your instructions with someone unfamiliar with the tool to catch gaps.
Where to sell it: Sell individual guides on Gumroad ($7–$15 each) or bundle them as a multi-platform package on your website. You can also repurpose this content as a lead magnet to grow your email list.
Realistic income: $5–$15 per guide. Selling 100 guides monthly across platforms at $10 each generates $1,000 monthly or $12,000 annually. This works best as a loss-leader to capture email addresses for higher-ticket services.
Custom Activity Adaptation Templates
What it is: Fillable templates that help teams adapt popular activities for their specific industry, company culture, or remote constraints. Includes branching logic for different scenarios.
Who buys it: HR teams managing large or dispersed groups who need activities tailored to their context.
How to create it: Design templates in Google Sheets or Excel with dropdown menus and branching instructions. Cover variables like group size, time zone spread, budget, and company culture. Add a companion PDF explaining how to use each template and what results to expect.
Where to sell it: Sell on your website or Gumroad. You can also package these as part of a group coaching program or sell them directly to corporate clients during discovery calls.
Realistic income: $25–$75 per template bundle. Selling 30–50 bundles annually at $50 each generates $1,500–$2,500 per year.
Post-Event Survey and Feedback System
What it is: A ready-to-use survey template (in Typeform, Google Forms, or SurveyMonkey) that captures meaningful feedback on team building events, with pre-written questions that measure engagement, connection, and team dynamics improvements.
Who buys it: HR teams who want professional, tested survey questions without building from scratch.
How to create it: Develop 15–20 Likert-scale and open-ended questions tested across your own events. Include analysis guidance showing HR teams how to interpret the data and use it to justify future spending. Export as a template other users can duplicate and customize.
Where to sell it: Sell on Gumroad or your website for $12–$25. Promote to HR professionals on LinkedIn and industry Slack communities.
Realistic income: $12–$25 per purchase. Selling 40–80 annually at $18 average generates $720–$1,440 per year.
Budget Planning Worksheet
What it is: An interactive spreadsheet that helps teams calculate ROI, compare different team building approaches (in-person vs. hybrid vs. fully remote), and estimate costs for activities of varying sizes.
Who buys it: Finance-conscious HR leaders and team managers who need to justify team building spend to leadership.
How to create it: Build a Google Sheet or Excel file with automated calculations for common scenarios (team of 10, 50, 100, etc.). Include cost ranges for different activity types, variables for facilitator fees, and a simple ROI calculator. Add a brief explanation document about ROI metrics relevant to team building.
Where to sell it: Sell on your website or Gumroad. This pairs well with email outreach to finance teams at mid-market companies.
Realistic income: $15–$35 per purchase. Selling 25–50 annually at $25 average generates $625–$1,250 per year.
Icebreaker and Energizer Library
What it is: A searchable database or PDF compendium of 50+ quick icebreakers and energizers (2–5 minute activities) organized by energy level, group size, and topic. Includes exact instructions and timing.
Who buys it: Internal facilitators, meeting leaders, and managers who run frequent calls and want fresh, tested options.
How to create it: Compile your most reliable short activities into a well-organized document or use Notion to create a searchable database. Test each activity for timing and clarity. Include notes on what each activity accomplishes (connection, creativity, focus, energy boost).
Where to sell it: Sell as a PDF on Gumroad or your website, or create a Notion template that buyers can duplicate and customize for their team.
Realistic income: $9–$19 per purchase. Selling 60–100 annually at $14 average generates $840–$1,400 per year. This works well as an impulse buy at a low price point.
Getting Started With Digital Products
- Start with the easiest product: Create your Icebreaker and Energizer Library first. Compile activities you already use, organize them in a simple PDF, and sell it for $9–$15 on Gumroad within two weeks. This builds confidence and generates early revenue with minimal upfront work.
- Test your pricing and messaging: Track how many people view, click, and buy your first product. Adjust the price and description based on what converts. Use this data to inform pricing on your next product.
- Repurpose your best service content: Review recordings of your past events, client feedback, and your own facilitation notes. Extract the most valuable lessons and turn them into your Facilitator Training Course or Activity Playbook.
- Build your email list: Offer one free product (platform guide or shortened activity list) in exchange for email addresses. Use this list to announce new products and promote to warm audiences.
- Create a product bundle: Once you have 3–4 products, offer a bundle at a discount (e.g., “The Complete Remote Team Building Starter Kit” with playbook, survey template, and budget worksheet for $97 instead of $135 separately). Bundles increase average transaction value.
- Automate delivery: Set up your sales platform to deliver products immediately after purchase via email. This requires zero manual work after the initial setup.
Pricing Your Digital Products
Price based on the problem solved and the buyer’s budget, not your time. HR teams at companies with 50+ employees budget $2,000–$10,000 annually for team building. A $97 course or $45 playbook feels cheap to someone spending that much. Smaller teams or individual managers have tighter budgets—price those products at $9–$25. Test prices by starting slightly higher; lowering price is easier than raising it. Offer bundle discounts to increase cart value without discounting individual products, which trains buyers to wait for sales.
Most remote team building digital products sell best in the $15–$97 range. Courses and comprehensive systems ($97–$297) outperform templates and guides ($9–$45), but take longer to create. Start with quick-win products at lower prices to build confidence and gather testimonials, then graduate to higher-ticket offerings.