Digital Products for Your Public Speaking Coaching Business
Digital products transform your coaching expertise into scalable revenue streams. While one-on-one coaching has natural limits on how many clients you can serve, digital products let you reach speakers at every skill level—from nervous first-timers to executives preparing for board presentations. These products also build your authority and create natural funnels that introduce new clients to your coaching practice.
The products that work best in public speaking coaching are those that solve specific, recurring problems: nervousness before presentations, structure and content organization, delivery techniques, and confidence-building. These are problems your coaching clients face repeatedly, which means there’s consistent demand.
Presentation Structure Workbook
What it is: A fill-in-the-blank workbook that walks someone through organizing any presentation—from the hook to the call to action. It includes templates for different presentation types: sales pitches, keynotes, team updates, and investor presentations.
Who buys it: Professionals across industries who need to give presentations but haven’t worked with a coach—managers, entrepreneurs, consultants, and job candidates preparing for interviews.
How to create it: Extract the core framework you use with clients into step-by-step sections. Include real examples of strong openings, transitions, and closings. Create fillable PDF sections or provide a Google Docs template. Test it with three current or former clients first to ensure it’s clear and actionable.
Where to sell it: Sell directly from your website, or distribute through platforms like Gumroad, which handles payment processing. You can also list it on Etsy or Teachable if you want broader reach.
Realistic income: $15–$35 per unit. If you sell 30–50 copies per month, expect $450–$1,750 monthly revenue.
Video Delivery Course
What it is: A 4-6 module self-paced course covering vocal delivery, body language, eye contact, pacing, and managing filler words. Include video demonstrations of both poor and excellent delivery, plus self-assessment exercises.
Who buys it: Speakers who’ve already created content but struggle with how they sound or look when presenting. Also appeals to people preparing for specific high-stakes events like weddings, conference talks, or media appearances.
How to create it: Record yourself demonstrating common delivery mistakes and corrections. Film yourself giving sample presentations, or recruit willing clients. Use inexpensive video editing software like CapCut or DaVinci Resolve. Host on Teachable, Kajabi, or your own site using a platform like Thinkific.
Where to sell it: Sell through your own website using Teachable or Kajabi. These platforms handle enrollment, student management, and certificate delivery automatically.
Realistic income: $29–$79 per course. With 20–40 enrollments per month, expect $580–$3,160 monthly revenue. Courses require more setup but typically have higher perceived value than workbooks.
Nervousness & Anxiety Toolkit
What it is: A downloadable guide combining breathing techniques, visualization scripts, mental reframing exercises, and a pre-presentation checklist. Include audio files of guided breathing exercises and a calming meditation specifically for speakers.
Who buys it: People with presentation anxiety who want practical tools immediately—students, early-career professionals, introverts, and anyone with genuine stage fright.
How to create it: Document the specific anxiety management techniques you use with nervous clients. Record yourself guiding someone through a breathing exercise and a pre-talk visualization. Write out scripts for mental reframing (turning “I’m scared” into “I’m excited”). Package the PDF, audio files, and checklist as a bundle.
Where to sell it: Sell on your website via Gumroad or directly. This type of product also performs well on platforms like Amazon KDP if you format it as a short Kindle ebook, or on Teachable as a mini-course.
Realistic income: $12–$29 per kit. Expect 25–60 sales monthly for $300–$1,740 in revenue. This is often an impulse purchase for anxious speakers close to their presentation date.
Executive Presence Mini-Course
What it is: A focused 3-module course on how to command a room, project authority, and handle difficult questions. Target professionals who lead meetings, present to boards, or speak at industry events.
Who buys it: Mid-to-senior level managers, directors, and business owners who want to strengthen their executive image and influence.
How to create it: Build this around credibility markers: posture, vocal tone, deliberate pausing, handling interruptions, and recovering from mistakes. Include video case studies or before-and-after examples. Add a module on Q&A strategies and how to handle hostile or complex questions.
Where to sell it: Host on Teachable or your own site. Market through LinkedIn where your target audience is active. You can also sell it as an add-on to your coaching services.
Realistic income: $47–$97 per course. With 15–30 enrollments monthly, expect $705–$2,910 in revenue.
Sales Pitch Template Library
What it is: A collection of 8–10 ready-to-customize pitch templates for different scenarios: elevator pitches, product demos, closing pitches, and rejection responses. Each template explains the structure and psychology behind it.
Who buys it: Entrepreneurs, salespeople, and business development professionals who pitch regularly but lack structure.
How to create it: Document the pitch templates and frameworks you’ve taught to clients. Create Word or Google Docs versions that are easy to customize. Include annotations explaining why each part works. Add a short video tutorial on how to personalize and deliver each pitch type.
Where to sell it: Sell on your website, Gumroad, or Etsy. This product also works well as a paid resource on your blog, behind an email signup.
Realistic income: $19–$39 per template library. Expect 20–50 sales monthly for $380–$1,950 in revenue.
Speaker Demo Reel Script Guide
What it is: A step-by-step guide for speakers who want to create a demo reel—a 2-3 minute video highlighting their best moments. Includes script templates, editing tips, and platform recommendations.
Who buys it: Speakers seeking speaking engagements, consultants building their personal brand, and professionals transitioning into thought leadership roles.
How to create it: Walk through your own demo reel creation process. Explain how to select and edit footage, what makes a compelling highlight, and how to write an engaging voice-over script. Provide editing checklists and templates for the script.
Where to sell it: Sell on your website or Gumroad. This pairs well with your coaching—market it to clients who are ready to book speaking gigs.
Realistic income: $17–$37 per guide. Expect 15–35 sales monthly for $255–$1,295 in revenue.
Q&A Mastery Checklist & Framework
What it is: A detailed framework for anticipating audience questions, structuring answers, and handling hostile or complex questions without losing composure. Include checklists for preparation and a downloadable question map template.
Who buys it: Speakers preparing for panel discussions, investor pitches, media interviews, and town halls or all-hands meetings.
How to create it: Document your Q&A coaching process. Create a worksheet for brainstorming potential questions and mapping answers. Include video examples of excellent and poor Q&A handling. Add scripts for buying time, pivoting questions, and admitting when you don’t know something.
Where to sell it: Sell on your website or Teachable. This is an excellent upsell to your course buyers.
Realistic income: $14–$29 per checklist. Expect 20–45 sales monthly for $280–$1,305 in revenue.
Getting Started With Digital Products
- Start with your most-requested coaching topic. Identify the problem your clients ask about most frequently—usually nervousness, structure, or delivery. This becomes your first product because demand is already proven.
- Create a simple workbook or template first. Workbooks are faster to produce than courses. Write out your framework, add templates, create a PDF, and launch within 2–3 weeks. This builds momentum without overwhelming yourself.
- Set up a simple sales page. You don’t need a fancy platform yet. Use a basic Gumroad account or add a simple sales page to your existing website. Include a clear description, 3–4 bullet points about benefits, and a sample or preview.
- Test with your existing audience. Offer your first product to past and current clients at a discounted price. Collect feedback and refine before wider marketing.
- Market to your coaching audience first. Your email list, social media followers, and past clients are your warmest market. They already know your style and trust your expertise.
- Create one new product every 60–90 days. Don’t try to launch five products at once. Build your digital product library gradually. After your first product sells 20+ copies, create a second one.
- Repurpose your coaching content. Your presentation slides, client worksheets, email tips, and recorded coaching sessions are raw material. Extract, organize, and repackage them into new products.
- Track revenue and refine pricing. After 30 days, review sales volume and revenue. If a product isn’t selling, adjust the price, description, or audience targeting before assuming the idea failed.
Pricing Your Digital Products
Price based on transformation value, not creation time. A nervousness toolkit that saves someone from canceling a $50,000 speaking engagement is worth far more than the 3 hours it took you to create. Your digital products are solving expensive problems, so you can price them higher than generic “learn public speaking” products online.
For workbooks and templates, charge $15–$39. For courses, charge $29–$99. For specialized toolkits combining multiple resources (audio, PDFs, templates), charge $19–$49. Bundle pricing—selling 2–3 products together—typically attracts 10–15% more buyers. Test your pricing over 60 days, then adjust based on sales volume and demand signals. If something sells out quickly or gets consistent positive feedback, your price is probably too low.