Digital Products for Your Print-on-Demand Business
Digital products are a natural extension of a print-on-demand service because you’ve already solved real problems for clients—and other business owners want to learn how you did it. You can package your templates, design processes, supplier lists, and operational knowledge into guides, courses, and resources that generate passive income while your print orders continue to ship. Unlike your core service, digital products scale without adding labor.
The audience for these products includes other POD entrepreneurs, Etsy sellers, small business owners launching merch lines, and side hustlers wanting to start with lower upfront costs. Because you’re selling to people who understand the industry, you can charge premium prices and speak directly to their pain points.
Print-on-Demand Startup Template Bundle
What it is: A collection of pre-built spreadsheets, checklists, and worksheets that new POD business owners use to launch—including supplier comparison sheets, pricing calculators, product cost trackers, and supplier contact templates.
Who buys it: Beginners starting a POD business who want a structured foundation and don’t want to rebuild these tools from scratch.
How to create it: Document the spreadsheets and checklists you’ve already built for your own business. Add a cost breakdown sheet, an order management template, and a supplier vetting checklist. Create them in Google Sheets or Excel and package them as downloadable files. Include a one-page quick-start guide explaining how to use each file.
Where to sell it: Gumroad, your own website, or Etsy (as a digital download). You can also offer it as a lead magnet on your website to build your email list.
Realistic income: $15–35 per bundle. With 20–50 sales per month, expect $300–1,750 monthly. This product has low creation and update costs.
Print-on-Demand Supplier Comparison Guide
What it is: A detailed PDF report comparing the major POD suppliers (Printful, Merch by Amazon, Teespring, Redbubble, etc.) across pricing, shipping times, quality, customization options, and payout rates.
Who buys it: New and existing POD sellers deciding which suppliers to use or whether to switch platforms.
How to create it: Order samples from 8–10 major suppliers. Document quality, turnaround, packaging, and customer experience. Compare their pricing structures and payout rates in a table. Include your honest pros and cons for each, based on your real experience. Add a decision matrix to help readers choose based on their specific needs.
Where to sell it: Gumroad, your website, or digital marketplaces like SendOwl. You can also promote it through POD communities on Reddit, Facebook groups, and entrepreneur forums.
Realistic income: $17–40 per guide. With 30–80 sales monthly, expect $510–3,200. Update it quarterly as suppliers change their terms.
Design Template Library for POD Products
What it is: A collection of pre-made, editable design templates for common POD items—t-shirt mockups, hoodie designs, mug graphics, and tote bag layouts—in Canva, Adobe XD, or Photoshop format.
Who buys it: Etsy sellers, merch store owners, and non-designers who want professional-looking products without design skills.
How to create it: Build 20–30 templates across your most popular product categories. Make them easy to customize (change text, swap colors, adjust graphics). Use Canva Pro for simplicity, or create native files in design software. Organize them in a folder structure by product type. Include a quick video walkthrough showing how to edit each template.
Where to sell it: Etsy (as a digital download), Gumroad, Creative Fabrica, or your own website. Etsy buyers actively search for these templates.
Realistic income: $12–29 per template library. With 50–150 sales monthly, expect $600–4,350. Templates have strong passive income potential because they sell consistently.
Print-on-Demand Pricing Strategy Guide
What it is: A comprehensive guide covering how to calculate product costs, determine profit margins, set competitive prices, and adjust pricing by product type and sales channel.
Who buys it: POD sellers struggling with pricing, undercharging, or managing profit margins across multiple suppliers.
How to create it: Write out your actual pricing methodology. Create worksheets showing real cost examples (e.g., “If a blank t-shirt costs $4, and you want 40% margin, price it at $X”). Include strategies for psychological pricing, tiered pricing, and seasonal markups. Add case studies of products you’ve priced successfully. Keep it action-focused, not theoretical.
Where to sell it: Gumroad, your website, or seller communities like Etsy’s Seller Forums. Post free excerpts in Facebook groups to drive traffic.
Realistic income: $19–49 per guide. With 25–60 sales monthly, expect $475–2,940. Higher price point because it directly impacts buyers’ profitability.
Instagram Content Calendar for POD Sellers
What it is: A 90-day pre-written and designed social media content calendar for promoting POD products—including captions, hashtags, posting times, and sample graphics.
Who buys it: POD sellers who want to grow Instagram presence but lack content ideas or time to plan posts consistently.
How to create it: Plan out 90 days of content (3 posts per week). Write authentic captions tied to your actual experience (behind-the-scenes, design decisions, customer stories). Include relevant hashtag sets. Create 10–15 sample graphics in Canva they can customize with their own branding. Organize everything in a Google Sheet or PDF.
Where to sell it: Gumroad, your website, or course platforms like Teachable. Promote it directly to your email list and Instagram followers.
Realistic income: $9–24 per calendar. With 40–100 sales monthly, expect $360–2,400. Works well as a repeat product (new calendar quarterly).
Print-on-Demand Business Course (Mini)
What it is: A 5–10 module self-paced video course covering the complete POD workflow—choosing suppliers, setting up your store, optimizing listings, handling orders, and scaling to profitability.
Who buys it: Complete beginners wanting structured, step-by-step education before launching a POD business or expanding an existing one.
How to create it: Record yourself walking through each step of your process using screen recordings and voiceover. Keep videos 5–15 minutes each. Include downloadable resources (templates, checklists) in each module. Host on Teachable, Kajabi, or Thinkific. You don’t need production-quality video—screen recording showing your actual process works fine.
Where to sell it: Your own website via a course platform, or Udemy (though they take higher commissions). Build an email funnel to promote it.
Realistic income: $37–99 per course. With 15–50 sales monthly, expect $555–4,950. Course sales tend to spike when you run a promotion or launch email campaign.
Monthly POD Industry Newsletter
What it is: A paid subscription newsletter (monthly) covering supplier updates, new product opportunities, pricing trends, and seller tips specifically for POD entrepreneurs.
Who buys it: Active POD sellers wanting to stay ahead of industry changes and supplier announcements without spending hours researching.
How to create it: Research supplier announcements, competitive trends, and market shifts. Write 1,500–2,500 words monthly covering 4–6 topics relevant to your audience. Host on Substack, ConvertKit, or Beehiiv (which offer paid subscriptions). Spend 4–6 hours per issue.
Where to sell it: Substack (easiest to start), or through your own email platform. Promote through your existing email list and social channels.
Realistic income: $5–15 per subscriber monthly. With 50–200 subscribers at $10/month, expect $500–2,000 monthly recurring revenue.
Getting Started With Digital Products
- Start with your easiest template or checklist—the spreadsheet or document you’ve already created and refined for your own business. Export it, write a one-page guide explaining it, and publish it on Gumroad. This takes 2–3 hours and requires zero additional creation.
- Promote your first product to your email list (if you have one) and to any relevant Facebook groups or Reddit communities. Ask for feedback and refine based on early buyer questions.
- Create your second product once the first one has sold 10+ copies. This validates demand and gives you confidence to expand your library.
- Build an email list by offering a free template or mini-guide as a lead magnet on your website. Email subscribers become your highest-value audience for digital products.
- Set up a dedicated sales page on your website that explains each product’s benefits. Link to it from your main navigation so visitors know these resources exist.
Pricing Your Digital Products
Your audience—other POD entrepreneurs—values products based on the time and money they save, not the time you spent creating them. Price templates and guides at $15–49; more comprehensive resources (courses, supplier guides) at $37–99. POD sellers see these products as business investments that pay for themselves quickly, so they’re willing to spend more than casual creators.
Avoid underpricing out of insecurity. A $9 template costs the same to sell as a $29 one, but a higher price filters for serious buyers and positions you as an expert. Test pricing: start at $19 and raise to $29 after your first 10 sales. If you’re getting zero sales, the problem is usually visibility, not price.