Digital Products for Your Pinterest Marketing Business
Digital products are a natural extension of your Pinterest marketing service business. While client work generates consistent income, digital products let you package your expertise into scalable offerings that work while you sleep—and they’re especially valuable because your target audience (small business owners, e-commerce brands, content creators) is already buying educational resources online. A well-designed digital product also builds your credibility and serves as a lead magnet that converts buyers into service clients.
Pinterest Strategy Templates and Worksheets
What it is: A fillable PDF or Google Sheets template that walks business owners through auditing their Pinterest presence, setting goals, and planning their first 90 days of pins. Include sections for competitor research, content calendar setup, and platform-specific metrics to track.
Who buys it: Small business owners and entrepreneurs who want to manage Pinterest themselves before hiring an agency, or existing clients who need guidance between service packages.
How to create it: Document the exact audit and planning process you use with clients, then convert it into a self-guided template. Use your real data and client case studies (anonymized) to show what success looks like. Test it with 2-3 beta users and refine based on feedback.
Where to sell it: Sell on Gumroad, your own website, or Etsy. Promote it through Pinterest itself by pinning directly to your audience and linking in your profile.
Realistic income: $15–$45 per sale. At $25, you’d need 40–60 sales monthly to generate $1,000. Most creators see 20–100 sales per month depending on marketing effort.
Pinterest Content Calendar Templates
What it is: Pre-built content calendars (monthly or quarterly) in Google Sheets or Excel that include pin descriptions, hashtags, optimal posting times, and content theme breakdowns specific to Pinterest’s algorithm preferences.
Who buys it: E-commerce sellers, bloggers, and service providers who struggle with consistency but don’t want to hire a full marketing agency.
How to create it: Build templates for different niches (e-commerce, wellness, home décor, digital products, coaching) since Pinterest audiences vary by vertical. Include column headers for pin titles, descriptions, keywords, board assignments, and scheduling dates. Add a reference guide showing your recommended posting frequency and pin types.
Where to sell it: Sell on Etsy (search volume is high for calendar templates), Gumroad, or your website. You can create multiple versions for different industries and cross-promote them.
Realistic income: $10–$30 per template. Industry-specific versions tend to sell better at higher price points ($20–$30). Expect 30–150 sales monthly if you have consistent traffic.
Pinterest SEO and Keyword Research Guides
What it is: A comprehensive PDF guide teaching business owners how to research and use keywords on Pinterest—including how Pinterest’s search algorithm differs from Google, keyword placement strategies, and tools to find trending search terms in their niche.
Who buys it: Content creators and small business owners who understand SEO but are new to Pinterest and need niche-specific keyword tactics.
How to create it: Document your keyword research process step-by-step, including screenshots of the tools you use (Pinterest search bar, Google Trends, keyword research platforms). Show real before-and-after examples from client pins that ranked after keyword optimization. Include a bonus list of high-performing keywords for 3–4 popular niches.
Where to sell it: Sell on your website or Gumroad where you can bundle it with other products. Promote through Pinterest itself by creating pins about keyword strategy and linking to the product.
Realistic income: $20–$50 per guide. Educational products in this category typically sell 15–60 times monthly depending on your marketing reach.
Done-for-You Pin Design Templates (Canva)
What it is: Editable Canva templates for high-performing pin designs (vertical pins, carousel pins, infographic pins) that follow Pinterest’s current best practices. Business owners can simply swap in their text, images, and branding colors.
Who buys it: DIY business owners and small teams who want professional-looking pins without hiring a designer, but lack design skills themselves.
How to create it: Design 15–25 templates in Canva using proven pin layouts that perform well (text overlays, product showcases, educational graphics, carousels). Test each design by pinning it yourself and tracking click-through rates. Upload to Canva as shareable templates and include a guide on how to customize them.
Where to sell it: Sell on Etsy, Gumroad, or your own website. Canva’s template marketplace also allows creator revenue sharing, but Etsy usually drives higher sales for this product type.
Realistic income: $12–$35 per bundle. Design templates are popular on Etsy; expect 50–300 sales monthly if your designs perform well.
Pinterest Analytics Dashboard Template
What it is: A Google Sheets or Excel template that auto-pulls data from Pinterest Analytics (or allows manual data entry) and displays key metrics like outbound clicks, saves, impressions, and revenue per pin in an easy-to-read dashboard format.
Who buys it: Business owners and freelancers managing their own Pinterest who want to track performance without paying for expensive analytics tools.
How to create it: Build a sheet that tracks pins, monthly impressions, clicks, saves, and revenue. Include formulas to auto-calculate top-performing pins and trends. Create a visual dashboard tab with charts showing growth over time. Test it with current clients and adjust for accuracy and ease of use.
Where to sell it: Sell on Gumroad or your website. These appeal to DIY business owners and freelancers looking for affordable tracking solutions.
Realistic income: $8–$20 per template. Lower price point, but high appeal to budget-conscious creators. Expect 30–100 sales monthly.
Pinterest Video Pin Strategy Course
What it is: A short online course (5–10 video lessons, 1–2 hours total) covering how to create, optimize, and promote video pins on Pinterest—including script templates, video specs, trending topics, and distribution strategies.
Who buys it: Business owners and content creators interested in video but intimidated by the format, or those trying to stay ahead of Pinterest’s algorithm shifts toward video content.
How to create it: Record screen-share and camera lessons walking through your entire video pin creation process. Use real pins you’ve created and show their performance data. Include downloadable script templates and a checklist for pre-launch optimization. Host on a platform like Teachable, Kajabi, or even Gumroad.
Where to sell it: Sell on your own website (using Teachable or Kajabi for hosting), or on Gumroad with downloadable video files. Promote through your Pinterest pins and email list.
Realistic income: $29–$97 per course. Video courses command higher prices than templates. Expect 10–40 sales monthly if you have consistent marketing.
Niche-Specific Pinterest Strategy Guides
What it is: Industry-specific PDF guides (one for e-commerce, one for coaches, one for creators, etc.) that explain how to adapt Pinterest strategy to their exact business model, including content ideas, pin types, board structures, and monetization approaches.
Who buys it: Business owners in specific verticals who want strategy advice without hiring a consultant, and want to know what’s worked for others in their space.
How to create it: Interview 3–5 successful business owners in each niche and document their Pinterest strategies. Include your own client case studies and data. Create separate guides for e-commerce, coaching, content creation, SaaS, and services. Include 20–30 content ideas specific to each vertical.
Where to sell it: Sell on Gumroad, your website, or Etsy. Price each guide at $17–$37 and cross-promote them to different audiences.
Realistic income: $17–$37 per guide. Niche-specific products perform well; expect 25–100 sales monthly per guide with targeted promotion.
Getting Started With Digital Products
- Start with a template. Your easiest first product is a Pinterest content calendar or strategy template. You already use these internally, so you’re just documenting what you do—no teaching or course creation required.
- Validate demand before investing heavily. Create a basic version, test it with 3–5 clients at a discounted price, and collect feedback. Use their testimonials when you launch publicly.
- Choose one platform to start. If your target is DIY business owners, launch on Gumroad or Etsy. If you want email list building, sell through your own website using a tool like SendOwl or Stripe.
- Create a simple sales page. Write one clear paragraph explaining what the product is, who it’s for, what they’ll learn or get, and the price. Include 2–3 testimonials from beta testers.
- Promote through Pinterest itself. Create pins linking to your product page, join relevant Pinterest group boards, and share the product in your email signature and client contracts.
- Systematize updates. Plan to refresh templates and guides every 6–12 months as Pinterest’s algorithm and features evolve, and communicate updates to past buyers.
Pricing Your Digital Products
Price digital products 30–50% lower than your hourly service rate, since they offer less personalized value—but price high enough to signal quality and make production worthwhile. A Pinterest content calendar at $15 feels cheap and undervalued; the same calendar at $27 feels like a legitimate resource. Your audience (business owners) expects to pay for quality expertise, but they also price-compare heavily online. Test price points: start at the mid-to-high end and lower if sales stall.
Bundle products strategically: offer three templates together at $45 instead of $20 each to increase average transaction value. Consider higher prices ($49–$97) for courses and guides that save time or generate revenue directly. Track which products and price points convert best, and adjust quarterly based on actual sales data rather than guessing.