Digital Products for Your Pie Business
Digital products let you earn revenue beyond the pies you bake and deliver. Since your time is limited by production capacity, selling recipes, templates, and guides creates income that doesn’t require you to make more pies. Your customers and other bakers trust your expertise—they’ll pay for knowledge that helps them replicate your success or save time running their own businesses.
The best digital products for pie businesses come from problems you’ve already solved: scaling production, managing orders, pricing correctly, and mastering flavor combinations. You’re not creating something entirely new—you’re packaging what you already know.
Signature Pie Recipe Collection
What it is: A downloadable PDF or video course featuring 5 to 10 of your most popular pie recipes with detailed instructions, ingredient sourcing tips, and troubleshooting advice for common baking mistakes.
Who buys it: Home bakers, aspiring pie makers, and people who want to recreate the pies they’ve bought from you.
How to create it: Write out each recipe with exact measurements, temperatures, and timing. Film yourself making one or two pies on video, or create step-by-step photos. Include notes on ingredient quality, seasonal availability, and storage. A well-documented recipe pack takes 20-30 hours to produce properly.
Where to sell it: Gumroad, SendOwl, or your own website. You can also email it directly to customers who request it after placing an order.
Realistic income: $15-$35 per download. With consistent marketing, 20-50 sales per month is realistic, generating $300-$1,750 monthly.
Pie Business Pricing and Costing Guide
What it is: A spreadsheet template and guide that shows pie makers how to calculate ingredient costs, labor time, overhead, and set prices that actually generate profit.
Who buys it: Other pie business owners who struggle with underpricing or aren’t tracking their costs accurately.
How to create it: Build an Excel or Google Sheets template with formulas that calculate cost per slice, markup percentages, and break-even points. Write a 5-10 page guide explaining pricing psychology, how to account for waste, and how to adjust prices seasonally. Include real examples (without revealing your exact numbers).
Where to sell it: Gumroad, Etsy, or a business-focused platform like CreativeLive. You can also sell it directly to pie makers in your area.
Realistic income: $20-$50 per purchase. Expect 10-30 sales per month if you market to other bakers, totaling $200-$1,500 monthly.
Pie Order and Delivery Management System
What it is: A customizable template (Google Sheets, Airtable, or form-based system) that tracks orders, ingredients, baking schedules, customer information, and delivery routes.
Who buys it: Other pie makers and small bakeries scaling from home production to multi-unit orders.
How to create it: Document the system you currently use or build an improved version. Include intake forms, production checklists, ingredient tracking, and delivery scheduling. Record a 30-60 minute video tutorial showing how to use it. Most bakers don’t use systems—they use notebooks. A digital solution solves a real pain point.
Where to sell it: Gumroad, Etsy, or your website with video tutorials embedded.
Realistic income: $25-$45 per license. If 15-40 people buy monthly, you’re looking at $375-$1,800 in revenue.
Pie Filling Flavor Combinations and Seasonal Menus
What it is: A PDF guide or downloadable spreadsheet featuring 20-30 unique pie filling combinations, including ingredient ratios, flavor pairing logic, and how to market seasonal variations.
Who buys it: Pie makers wanting to expand their menu beyond classics, caterers, and dessert-focused food businesses.
How to create it: Document your best flavor combinations with the reasoning behind them (why lemon pairs with thyme, how to balance tartness with sweetness). Include photos if possible. Write tasting notes and suggested presentation. This takes 15-20 hours to compile and write well.
Where to sell it: Gumroad, Etsy, your website, or food-focused platforms like Skillshare.
Realistic income: $12-$30 per download. 15-40 monthly sales yields $180-$1,200 in revenue.
Pie Business Launch Checklist and Planning Workbook
What it is: A step-by-step workbook guiding someone from idea to first pie sale, including licensing, equipment needs, pricing, and marketing basics specific to pie businesses.
Who buys it: People wanting to start a pie business but unsure where to begin, second-income earners, and career changers.
How to create it: Write out every step you took to launch your business, including mistakes and workarounds. Create fillable worksheets for budgeting, supplier research, and launch timelines. Include a resource list of equipment vendors, licensing agencies by state, and marketing templates. This is 30-40 hours of work but becomes a true foundation product.
Where to sell it: Your website, Gumroad, Etsy, or entrepreneurship platforms like Teachable.
Realistic income: $30-$60 per workbook. Landing 25-60 sales per month translates to $750-$3,600 monthly revenue.
Video Tutorial: Advanced Pie Crust Techniques
What it is: A multi-part video course (3-5 videos, 20-45 minutes total) teaching lamination, blind baking, decorative edges, and other techniques that take years to master through trial and error.
Who buys it: Serious home bakers, culinary students, and other pie makers wanting to improve their craft.
How to create it: Film yourself executing each technique multiple times from different angles. Edit with clear captions and slow-motion sections where technique details matter. Host on Teachable, Vimeo, or YouTube with a paid membership or checkout link. Production takes 40-60 hours including filming, editing, and testing uploads.
Where to sell it: Teachable, Kajabi, your own website, or YouTube’s paid memberships.
Realistic income: $15-$50 per enrollment. With solid promotion, 20-50 enrollments per month generate $300-$2,500 monthly.
Wholesale and Catering Proposal Templates
What it is: Customizable proposal templates, contracts, and quotation forms designed specifically for pie businesses selling to restaurants, events, and corporate catering.
Who buys it: Pie makers ready to scale to wholesale clients but lacking professional proposal systems.
How to create it: Build templates in Word or Google Docs that cover minimum orders, pricing structures, delivery terms, and liability language. Include notes on what to include for different client types. This is relatively quick—8-12 hours of work.
Where to sell it: Gumroad, Etsy, or your website.
Realistic income: $18-$35 per template set. 10-25 monthly sales yield $180-$875 in revenue.
Ingredient Sourcing and Supplier Directory
What it is: A curated list of bulk ingredient suppliers, equipment vendors, and specialty food sources relevant to pie making, organized by product type with notes on minimum orders, pricing, and reliability.
Who buys it: New pie makers unsure where to source quality ingredients at scale, and small bakeries looking to reduce costs.
How to create it: Compile your existing vendor list with notes on each supplier’s strengths and minimums. Research 20-30 additional vendors you’ve heard are reliable. Write brief descriptions and contact information. Include tips on negotiating bulk pricing. This takes 12-15 hours to research and organize thoroughly.
Where to sell it: Gumroad, your website, or Etsy.
Realistic income: $12-$28 per download. 15-35 monthly sales generate $180-$980 in revenue.
Getting Started With Digital Products
- Start with your pricing guide or costing template. It’s fast to create (15-20 hours), solves an immediate problem for other bakers, and requires no filming or complex production. You can have it live and selling within 2 weeks.
- Choose a hosting platform. For quick starts, use Gumroad (takes 30 minutes to set up). For more complex products like video courses, use Teachable or Kajabi (1-2 hours to configure).
- Create one high-quality product first. Don’t launch six mediocre products. One solid PDF or course outsells multiple rushed offerings.
- Set up a simple sales page on your website describing the product, who it’s for, and what they’ll learn. Include a link to purchase.
- Market to your existing customer base first. Email past clients, mention it on Instagram, include a card in pie orders. Your customers already trust you.
- Price your first product conservatively. It’s easier to raise prices later than lower them. Start at $15-$25 and test the market.
- Gather feedback and testimonials. Ask early buyers what worked and what they wanted more of. Use this to refine future products.
Pricing Your Digital Products
Price digital products based on the value they deliver, not how long they took to create. A pricing template that helps someone avoid underpricing by $2,000 per year is worth $50—even if it took 15 hours to make. Conversely, a recipe collection is lifestyle content—buyers expect to pay $15-$35 even though it might have taken 30 hours.
For products aimed at home bakers and hobbyists, keep prices between $12-$35. For business-focused products like launch checklists and costing templates, price between $25-$60. Video courses command higher prices ($40-$100) because they involve more production and typically deliver deeper transformation. Always offer a money-back guarantee within 30 days—it removes buyer hesitation and costs you little since digital products have zero refund fulfillment costs.