Digital Products for Your Photography Business
Digital products extend your photography expertise beyond individual client sessions and create passive income streams. While you’re shooting weddings, portraits, or commercial work, your digital products work for you—reaching photographers at every skill level who need guidance, templates, and resources you’ve already developed through years of practice.
The advantage is clear: you’ve solved photography problems repeatedly. Package those solutions, and you sell them hundreds of times without additional shooting time.
Preset and Filter Packs
What it is: A collection of Lightroom presets, Capture One styles, or camera-specific filters that apply your signature editing style to any photographer’s images. You might create presets for specific genres—wedding, portrait, landscape, or product photography.
Who buys it: Other photographers looking to speed up their editing workflow and achieve consistent color grading across their portfolio.
How to create it: Edit 20–30 sample photos using your preferred editing software and save the adjustment settings as presets or profiles. Test each preset on different lighting conditions and camera types to ensure they work reliably. Document the presets with before-and-after examples and usage notes.
Where to sell it: Sell directly on your website, through Gumroad, or on marketplaces like Creative Market. You can also distribute through photography education platforms like CreativeLive.
Realistic income: $15–$45 per preset pack with 10–50 sales monthly, generating $150–$2,250 per month if you actively promote them.
Photography Posing Guide for a Specific Genre
What it is: A detailed PDF guide or downloadable video series showing posing sequences, angles, and positioning for a specific photography type—family portraits, headshots, engagement photos, or maternity sessions.
Who buys it: Newer photographers who lack confidence in posing, photography students, and experienced photographers expanding into new genres.
How to create it: Compile your best posing references from past shoots and create clear step-by-step visuals with written descriptions. Include multiple body types and scenarios. Film short video demonstrations of 5–10 key poses with camera angles and client direction language. Pair these with a PDF checklist photographers can print and bring to shoots.
Where to sell it: Sell on your website, Etsy, or Gumroad. You can also gate it behind your email list to build your photography coaching audience.
Realistic income: $27–$67 per guide with 20–80 monthly sales, generating $540–$5,360 monthly depending on traffic and promotion.
Client Questionnaire and Booking Templates
What it is: Customizable Google Forms, Word documents, or Canva templates for pre-shoot questionnaires, contracts, pricing sheets, and post-shoot questionnaires specific to your photography niche.
Who buys it: Photographers running their own studios who want professional client communication materials without designing from scratch.
How to create it: Pull the forms and templates you’ve refined over years of running your business. Customize them for different genres and remove your branding so buyers can add their own. Make them easy to edit in Word, Google Docs, or Canva. Include instructions and examples.
Where to sell it: Sell on Etsy, Gumroad, or your own website. These templates are also popular on Creative Market.
Realistic income: $17–$37 per template bundle with 15–60 monthly sales, generating $255–$2,220 monthly.
Photography Pricing and Business Strategy Course
What it is: A video course teaching photographers how to calculate pricing, package their services, set session fees, and build profitable business models. Include modules on raising rates, communicating value, and reducing discounting.
Who buys it: Photographers making less than $50,000 annually who feel underpriced, career-changers entering photography, and photographers wanting to scale without working more hours.
How to create it: Record yourself walking through your actual pricing spreadsheets, business model, and rate-setting process. Break this into 6–10 short modules covering calculation methods, package structures, and sales conversations. Include downloadable worksheets and pricing templates. Keep videos under 15 minutes each for easy viewing.
Where to sell it: Sell on your own website using Teachable, Kajabi, or Thinkific. You can also distribute through Udemy or CreativeLive to reach a broader audience.
Realistic income: $47–$297 per course with 5–40 monthly sales, generating $235–$11,880 monthly.
Location Scout and Styling Guide
What it is: A PDF or video guide featuring specific locations in your city or region with shooting tips, best times of day, lighting conditions, parking information, and style suggestions for session types like engagements, families, or maternity photos.
Who buys it: Photographers new to your area, visiting photographers, and clients looking for inspiration for their own sessions.
How to create it: Document 15–25 locations you shoot regularly with photos showing different lighting times, angles, and seasons. Include written descriptions of the vibe, accessibility, and best season to shoot. Add styling tips and outfit color recommendations for each location. Create as a PDF or video walkthrough.
Where to sell it: Sell on your website, Etsy, or Gumroad. This works well as a lead magnet too—offer it free to your email list and charge a small amount on marketplaces.
Realistic income: $12–$35 per guide with 20–80 monthly sales, generating $240–$2,800 monthly.
Lightroom and Editing Tutorial Series
What it is: Step-by-step video tutorials showing your editing process for different scenarios—bright and airy wedding edits, moody portrait editing, high-contrast product photography, or outdoor natural light sessions.
Who buys it: Photographers wanting to improve their editing speed and develop a consistent aesthetic, photography hobbyists, and clients learning to edit their own photos.
How to create it: Record your screen while editing 8–12 sample images from start to finish. Narrate your decisions and explain the “why” behind each adjustment, not just the steps. Create one tutorial per editing scenario. Keep videos between 20–40 minutes. Provide the RAW files so viewers can follow along.
Where to sell it: Sell on your website, Gumroad, YouTube (with premium tier access), or Udemy.
Realistic income: $19–$79 per tutorial series with 10–50 monthly sales, generating $190–$3,950 monthly.
Photography Checklist Bundle
What it is: A set of PDF checklists photographers print and use on shooting days: equipment packs, pose sequences, lighting setups, shot lists by session type, and client communication checklists.
Who buys it: Photographers wanting organized, printable systems to reduce on-set stress and avoid missed shots.
How to create it: Compile the checklists and systems you use on every shoot. Create 6–10 focused, scannable checklists in PDF format with simple design. Make them printer-friendly and easy to customize. Bundle them and sell as a single download.
Where to sell it: Etsy, Gumroad, and your website are ideal. These also perform well on Pinterest driving traffic to sales pages.
Realistic income: $9–$27 per bundle with 30–120 monthly sales, generating $270–$3,240 monthly.
Getting Started With Digital Products
- Start with checklists or templates. These require no video recording or complex production. Compile the forms and systems you already use, design them in Canva or Word, and sell them within a week.
- Create your first preset pack next. Edit and export presets from recent client work you already completed. No additional shooting needed—only 1–2 days of preset creation and testing.
- Set up a sales page on your website. Use Gumroad, Stripe, or a simple sales plugin so customers can purchase and download instantly. Don’t overcomplicate this step.
- Promote to your existing audience first. Email clients, social followers, and past workshop attendees about your digital products. Start with people who already trust your photography.
- Gradually expand into courses or video content. Once you’ve validated smaller products, invest time in longer-form educational content like Lightroom tutorials or business strategy courses.
- Repurpose your best content. Turn popular Instagram captions into a guide. Turn workshop lectures into a course. Turn client emails answering common questions into an FAQ product.
Pricing Your Digital Products
Price digital products based on the transformation they provide, not the time they took to create. A $47 course that teaches a photographer how to raise rates by $500 per session delivers clear ROI. Photographers making $30,000–$60,000 annually will invest in products promising faster income growth, faster editing, or reduced stress. Price competitively within that value range, not below it.
Most photography digital products price between $9 and $297 depending on complexity and perceived value. Templates and checklists work at lower price points ($12–$37). Presets and focused guides price $27–$67. Full courses and comprehensive bundles command $47–$297. Test your pricing, monitor conversion rates, and adjust upward if sales are steady—underpricing is common and leaves revenue on the table.