Digital Products for Your New Year Resolution Coaching Business
Digital products let you generate revenue beyond one-on-one coaching sessions. They scale your expertise—you create something once and sell it repeatedly without additional time investment. For a resolution coaching business, digital products serve clients who need guidance but can’t afford personalized coaching, as well as other coaches looking to adopt your frameworks or templates.
The key is making digital products that actually reflect your coaching methodology. Generic goal-setting templates won’t differentiate you. Your products should embody your specific approach to helping people stick with resolutions past January.
Resolution-Setting Workbook
What it is: A comprehensive PDF or interactive workbook that walks users through your exact process for defining resolutions that actually stick. It includes assessment exercises, values clarification, SMART goal frameworks adapted for your approach, and accountability structure.
Who buys it: People who recognize they need resolutions but don’t know how to set ones they’ll keep; this reaches beyond your direct coaching clients.
How to create it: Document the worksheets and exercises you already use in your first coaching sessions. Organize them logically, add brief instructional text between sections, and design simple formatting in Google Docs or Canva. Test it with 2-3 beta clients first to ensure clarity.
Where to sell it: Gumroad handles payment and delivery automatically. You can also sell it on your website or through SendOwl, which integrates email follow-up sequences.
Realistic income: $15–$35 per sale. With moderate promotion, expect 20–80 sales monthly, generating $300–$2,800 per month once established.
90-Day Resolution Tracker
What it is: A customizable spreadsheet or printable PDF that breaks resolutions into 13-week blocks with weekly check-ins, habit tracking, and milestone markers. Includes templates for tracking multiple resolutions simultaneously.
Who buys it: Clients mid-resolution who struggle with consistency; also appeals to productivity enthusiasts and people trying resolution accountability without coaching.
How to create it: Build the core tracker in Google Sheets or Excel, then create a pretty PDF version in Canva. Include instructions for personalizing it. Add a bonus version for specific resolution categories (fitness, business, relationships) to increase perceived value.
Where to sell it: Etsy reaches people actively searching for goal-tracking products. Also sell through your email list and website.
Realistic income: $8–$18 per sale. This is a lower-priced impulse buy, so volume matters more. Realistic expectation: 50–200 monthly sales = $400–$3,600 monthly.
The Resolution Failure Recovery Guide
What it is: A short but actionable ebook (20–30 pages) addressing what to do when someone quits their resolution. It covers the psychology of quitting, how to reframe “failure,” and your framework for getting back on track within 48 hours.
Who buys it: People who’ve already abandoned their resolution and want permission to try again without shame; also purchased by coaches adding your methodology to their toolkit.
How to create it: Write it as a extended version of your most popular coaching conversation topic. Use real examples (anonymized) from client breakthroughs. Organize it into short chapters. Design in Canva or use a simple template generator like Book Brush.
Where to sell it: Your own website and email list first, then Gumroad. The ebook pairs well as an upsell to people who bought your workbook.
Realistic income: $12–$25 per sale. Lower volume than cheaper trackers: 15–50 monthly sales = $180–$1,250 monthly.
Resolution Coaching Certification Course
What it is: A structured online course (6–10 modules) that teaches other coaches your resolution methodology, client intake process, and how to handle common obstacles. Includes video lessons, downloadable templates they can rebrand, and case studies.
Who buys it: Other life coaches, business coaches, or wellness professionals who want to add resolution coaching to their services.
How to create it: Record yourself teaching your process in 5–10 minute videos using Zoom or Loom. Organize videos by topic and include transcripts. Provide templates, scripts, and a client success checklist. Host on Kajabi, Teachable, or Thinkific, which handle payments and access management.
Where to sell it: Your own website with a dedicated landing page. Email your existing network and cross-promote with other coaches through affiliate agreements (offer them 20–30% commission).
Realistic income: $197–$497 per enrollment. This is higher-ticket. Realistic expectation: 10–30 students monthly = $1,970–$14,910 monthly, though this typically ramps over 6–12 months.
Monthly Resolution Check-In Email Template Pack
What it is: Ready-to-send email templates coaches can use to check in with their resolution coaching clients between sessions. Includes 12 variations (one per month) with encouragement, reflection questions, and accountability prompts.
Who buys it: Other resolution or life coaches who want professional check-in communication but don’t want to write from scratch each month.
How to create it: Write 12 emails based on your own client touchpoints, designed for coaches to personalize with client names. Include subject lines, preview text, and formatting instructions. Deliver as a simple PDF or Word doc.
Where to sell it: Etsy and Gumroad. Also promote in coaching Facebook groups and on LinkedIn.
Realistic income: $9–$19 per sale. Expect 30–100 monthly sales = $270–$1,900 monthly.
The New Year Resolution Pitch Deck
What it is: A Canva or PowerPoint template coaches can use for workshops, webinars, or corporate talks about resolution-setting. Includes slides on common failures, your methodology, and a call-to-action for coaching services.
Who buys it: Coaches and HR professionals who deliver resolution or goal-setting workshops to groups.
How to create it: Design a 15–20 slide presentation in Canva with your key teaching points. Make it fully editable and brand-agnostic so buyers customize colors and add their own contact info. Create both dark and light theme versions.
Where to sell it: Gumroad and Etsy. Mention it in your email newsletter and LinkedIn content.
Realistic income: $17–$29 per sale. Lower volume: 15–40 monthly sales = $255–$1,160 monthly.
Resolution Success Case Study Templates
What it is: Editable templates coaches use to document and present their client success stories in a professional, compelling format. Includes before/after narratives, specific metrics, and the coaching process breakdown.
Who buys it: Coaches who want to build social proof but struggle with how to present case studies without sounding generic.
How to create it: Design a one-page template in Canva showing how you structure and present a successful client transformation. Include sections for initial goal, obstacles faced, your intervention, and final outcome. Create both written and visual versions.
Where to sell it: Gumroad, Etsy, and your website.
Realistic income: $12–$22 per sale. Expect 20–60 monthly sales = $240–$1,320 monthly.
Getting Started With Digital Products
- Start with your Resolution-Setting Workbook. It’s the easiest because you already use the worksheets with clients—you’re simply packaging what you do.
- Create the 90-Day Tracker next. It requires minimal writing and works well on Etsy, where the search volume for goal tracking is high.
- Build your email list while selling these two products. Offer a free mini-workbook in exchange for emails to build momentum for future launches.
- Once you have 200+ emails, create the Resolution Failure Recovery Guide as your third product. By then you’ll understand what questions customers ask most.
- After establishing three products, consider the certification course if you enjoy teaching and want higher revenue per customer.
- Repurpose content constantly. A client success story becomes a case study template. Your popular coaching email becomes part of the template pack.
Pricing Your Digital Products
Resolution coaches typically attract price-conscious buyers who are motivated (New Year) but not wealthy. Price lower than your hourly rate would suggest—a $5,000 coaching program doesn’t mean your workbook costs $500. Your buyers are seeking affordable alternatives to coaching, not paying coaching-level prices.
Courses are the exception. Someone paying for a certification course to build their coaching business expects to pay $200–$500. Worksheets, templates, and guides should stay under $30. Test pricing by starting 20% lower than you think, then raising prices after 20 sales. You can always increase price; lowering it signals weakness.