Digital Products for Your Mobile Ax Throwing Business
Digital products let you earn income without adding more events to your calendar. Since your mobile ax throwing business is built on experiences and relationships, digital products become natural extensions—they serve your existing audience, generate revenue during slow seasons, and establish you as an expert in the niche. A PDF guide or online course created once can generate passive income for years while you continue running events.
Ax Throwing Safety and Technique Certification Course
What it is: A self-paced online course teaching proper stance, grip, throwing mechanics, and safety protocols for beginners. Include video demonstrations, downloadable checklists, and a final quiz that awards a completion certificate.
Who buys it: Individuals who want to practice at home, ax throwing enthusiasts preparing for their first event, and people running recreational facilities or corporate retreats who need to train staff.
How to create it: Record yourself demonstrating each technique from multiple angles (phone camera works fine). Write clear lessons explaining the safety rules specific to your region. Use a platform like Teachable or Kajabi to host, organize, and deliver the course. Test it with a few paying customers first and adjust based on feedback.
Where to sell it: Sell directly from your website, advertise on Instagram and Facebook targeting ax throwing enthusiasts, and list it on Udemy or Skillshare to reach a broader audience.
Realistic income: $3,000–$8,000 per year if you price at $29–$49 per course and get 100–200 enrollments annually.
Corporate Event Planning Workbook
What it is: A downloadable PDF workbook guiding corporate event planners through how to organize, budget, and execute a mobile ax throwing experience for teams. Include timelines, headcount calculators, liability questions to ask vendors, and post-event feedback templates.
Who buys it: Corporate event planners, HR managers, and team-building coordinators who want to plan ax throwing events but lack experience with the logistics.
How to create it: Document the planning process you use for every corporate event. Write step-by-step sections covering budget, venue selection, safety briefing, liability waivers, and post-event follow-up. Use Canva or Adobe InDesign to create a professional-looking PDF with your branding. Add worksheets and checklists they can fill in as they plan.
Where to sell it: Host it on your website and market it to corporate event planners via LinkedIn ads and business networking groups. Consider partnering with event planning resource sites.
Realistic income: $2,000–$5,000 per year at $19–$39 per download with 100–250 sales annually.
Ax Throwing Equipment Buyer’s Guide
What it is: A detailed guide comparing ax throwing equipment brands, weights, handle types, and durability for people interested in purchasing their own axes for home practice or backyard use.
Who buys it: Enthusiasts who want to practice between your events, people building backyard ax throwing setups, and small business owners considering opening their own throwing venue.
How to create it: Research and test popular ax models, brands, and price points. Write honest reviews comparing weight, balance, safety features, and value. Include photos or video comparisons. Create a PDF with a comparison chart, pros and cons for each category, and your specific recommendations based on skill level and budget.
Where to sell it: Sell on your website and use affiliate links to earn commission if readers purchase through your recommendations. Promote it on Reddit communities dedicated to axes and outdoor gear.
Realistic income: $1,500–$4,000 per year through affiliate commissions plus $500–$2,000 from direct sales if you price it at $9–$17.
Throwing Range Setup and Maintenance Manual
What it is: A comprehensive guide for setting up a safe, code-compliant outdoor or indoor ax throwing range, including wood target selection, distance standards, drainage, lighting, and regular maintenance schedules.
Who buys it: Entrepreneurs launching competing ax throwing businesses, owners of bars or event venues adding ax throwing, and facility managers building dedicated throwing spaces.
How to create it: Compile everything you know about building and maintaining your own range. Document safety measurements, wood specifications, equipment placement, and troubleshooting common issues. Include photos of your own setup. Add checklists for weekly, monthly, and seasonal maintenance. Create a 20–30 page PDF with diagrams and step-by-step instructions.
Where to sell it: Sell on Gumroad or your website. Target small business forums, Facebook groups for entrepreneurs, and local business development pages.
Realistic income: $3,000–$7,000 per year at $39–$79 per copy if you reach 75–180 buyers annually.
Party Planning Template Package
What it is: A bundle of editable templates for birthday parties, bachelor/bachelorette events, and celebrations: invitation designs, timeline spreadsheets, guest communication templates, budget trackers, and party checklist documents.
Who buys it: People planning personal celebrations who want professional-looking invitations and organization tools without hiring a planner.
How to create it: Design templates in Canva (which offers editable templates buyers can customize easily) or create Word/Excel templates. Include at least 5–8 different templates covering invites, schedules, budgets, and checklists. Package them as a ZIP file or offer them through a template-sharing platform.
Where to sell it: Sell on Etsy, Gumroad, or your website. Market on Pinterest with pins linking to your shop, and promote on Instagram stories and Facebook event groups.
Realistic income: $2,000–$6,000 per year at $12–$27 per bundle with 150–500 annual sales.
Liability Waiver and Contract Templates
What it is: Professionally written, state-specific templates for liability waivers, participant agreements, corporate event contracts, and safety acknowledgment forms ready to customize with your business details.
Who buys it: Other ax throwing operators, event venues, and activity-based businesses needing legal documentation without paying a lawyer thousands of dollars.
How to create it: Research your state’s liability laws and consult with a lawyer to ensure templates comply with local requirements (or clearly state they should be reviewed by legal counsel). Create templates in Word and PDF formats covering different scenarios: individual participants, corporate groups, and minors. Include instructions on what to customize.
Where to sell it: Sell on Gumroad, your website, or Etsy. Promote in Facebook groups for event businesses and small business communities.
Realistic income: $1,500–$3,500 per year at $24–$49 per package with 50–150 buyers annually.
Instagram and Social Media Content Calendar
What it is: A pre-written, ready-to-schedule 90-day social media calendar with 60+ posts, captions, hashtag strategies, and content prompts specific to the ax throwing industry. Include video ideas, event promotion templates, and customer testimonial prompts.
Who buys it: Other ax throwing businesses struggling to stay consistent on social media, new event business owners, and facility owners who need content ideas.
How to create it: Plan 90 days of content you’d actually post: event promotions, safety tips, behind-the-scenes content, customer spotlights, and seasonal themes. Use a spreadsheet or Canva document to organize posts by platform. Write multiple variations of captions so buyers can adapt them. Include a guide on posting frequency and hashtag strategy.
Where to sell it: Sell on Gumroad, your website, or Etsy. Promote it on Instagram and in business owner communities.
Realistic income: $1,200–$3,000 per year at $17–$29 per calendar with 70–180 sales annually.
Getting Started With Digital Products
- Start with your easiest product: The Party Planning Template Package or Equipment Buyer’s Guide require the least time investment and fastest creation. You already know your audience’s pain points—turn that knowledge into a simple guide.
- Choose one platform: Use Gumroad or your website to start. Both are simple to set up, handle payments, and require no coding.
- Price low initially: Start 20% below your target price to gather reviews and feedback. Raise prices after 30–50 sales.
- Test with your existing audience: Offer your first product at a discount to past clients and social media followers. Their feedback improves your next products.
- Build your email list: Offer a free guide (like “5 Ax Throwing Safety Tips”) in exchange for email signup. Use those subscribers to market your paid products.
- Create once, sell repeatedly: Spend 10–15 hours creating a product, then spend 3–5 hours per month on marketing. This is the advantage of digital products over events.
Pricing Your Digital Products
Your customers are event planners, business owners, and enthusiasts with disposable income—they’ll pay for quality tools that save time or solve real problems. Price information products ($19–$79) higher than templates ($12–$27) because information has perceived higher value. Test pricing by starting low, tracking how many units sell, and raising prices by 10–15% every month until sales slow. Your goal is finding the price where demand stays strong but revenue maximizes—not the lowest price.
Bundle related products together at a discount to increase average transaction value. For example, sell the Liability Waiver Templates plus the Range Setup Manual as a “Launch Your Ax Throwing Business” bundle for $99 instead of $49 + $59 separately. Bundles feel like better value to buyers while increasing your revenue per transaction.