Digital Products for Your Executive Assistant Business
Digital products give you a way to generate revenue beyond hourly service fees. As an executive assistant, you’ve built systems, processes, and knowledge that other business owners need. Packaging what you know into templates, guides, and courses lets you earn passive income while building authority in your field.
The best digital products for your business come from the actual work you do—the spreadsheets you’ve created, the workflows you’ve refined, and the problems you’ve solved repeatedly. These products sell to other assistants trying to level up, to business owners managing their own operations, and to small business managers looking to improve efficiency.
Executive Assistant Onboarding Template Bundle
What it is: A collection of templates and checklists for bringing a new executive assistant into a company, including first-week schedules, executive preference forms, access request documents, and orientation checklists. You’d include both the templates and instructions for customizing them for different industries.
Who buys it: Business owners and HR managers who need to hire their first assistant or replace one, but don’t have documented processes in place.
How to create it: Use the onboarding materials you’ve actually worked with or created yourself. Organize them into a logical sequence, add brief explanatory text for each template, and create a simple PDF guide that walks someone through using the bundle. This takes 10-15 hours of work to create properly.
Where to sell it: Etsy (search terms for “executive assistant templates” get high traffic), Gumroad, or your own website. You can also promote it to assistant networks on LinkedIn.
Realistic income: $15-$35 per sale. Expect 3-8 sales per month with basic marketing, which yields $45-$280 monthly.
Calendar and Schedule Management System Course
What it is: A 3-4 module video course teaching your specific approach to managing complex executive calendars, blocking time, handling conflicts, and coordinating across time zones. Include real examples (anonymized) and the tools you use.
Who buys it: New executive assistants, administrative professionals wanting to improve efficiency, and small business owners learning to manage their own time better.
How to create it: Record yourself walking through your calendar system with screen recordings and examples. Break it into modules: foundational concepts, tool setup, handling conflicts, and optimization. This requires 20-30 hours including planning, recording, and editing.
Where to sell it: Teachable, Kajabi, or your own website using a course platform. Promote through LinkedIn, assistant Facebook groups, and to recruiting firms that place assistants.
Realistic income: $47-$97 per enrollment. Realistic sales are 5-15 per month depending on marketing effort, generating $235-$1,455 monthly.
Email Management and Inbox Systems Playbook
What it is: A comprehensive guide covering email filtering, folder systems, response templates, delegation protocols, and your process for keeping an executive’s inbox under control. Include screenshots of your actual setup (anonymized) and downloadable email templates.
Who buys it: Busy executives managing their own email, assistants overwhelmed by volume, and small business owners trying to reduce email chaos.
How to create it: Write the guide based on your own systems. Create it as a PDF with clear sections, process flows, and before-and-after examples. Add a simple worksheet for people to map their own process. This takes 12-18 hours including research, writing, and design.
Where to sell it: Gumroad works well for single-file products like PDFs. You can also list on your website or promote directly through email to past clients.
Realistic income: $17-$37 per download. Monthly sales of 4-10 units generate $68-$370.
Meeting Preparation and Minutes-Taking Template Kit
What it is: Ready-to-use templates for pre-meeting agendas, meeting note templates, follow-up action item trackers, and decision logs. Include versions for different meeting types: executive team, board meetings, client meetings, and one-on-ones.
Who buys it: Administrative professionals, small business owners, and executive teams wanting consistency in how meetings are documented.
How to create it: Compile templates you’ve already created or improved over years. Organize them by meeting type and create a short usage guide. Make them available as Word documents so people can customize them easily. This is 8-12 hours of work.
Where to sell it: Etsy, Gumroad, or your own shop. These templates perform well on Etsy because they’re searchable and browsable.
Realistic income: $12-$28 per sale. Expected sales are 5-12 per month, yielding $60-$336 monthly.
Project and Task Management System Setup Guide
What it is: A step-by-step guide to implementing a project management system (using tools like Asana, Monday.com, or Notion) specifically for executive assistant workflows. Include custom templates for common tasks, how to structure boards for busy executives, and team integration best practices.
Who buys it: Assistants wanting to move from email and spreadsheets to proper tools, and business owners looking to implement systems without hiring a consultant.
How to create it: Document your exact setup process with screenshots. Write detailed but clear instructions for each step, including common mistakes to avoid. Create template files people can import directly. Budget 25-35 hours for thorough documentation and tool-specific guidance.
Where to sell it: Your own website, Gumroad, or through communities focused on assistant tools and productivity software.
Realistic income: $37-$77 per purchase. Monthly sales of 4-8 units generate $148-$616.
Delegation Decision Framework Workbook
What it is: An interactive PDF workbook that helps executives and assistants determine what tasks should be delegated, to whom, and how. Include assessment worksheets, decision matrices, and communication templates for delegation conversations.
Who buys it: Executives trying to delegate better, managers wanting to empower their teams, and business owners learning to let go of tasks.
How to create it: Design this around the frameworks you actually use when advising executives. Create worksheets and decision trees that guide users through the process. Build in space for notes and planning. This takes 15-20 hours to develop and test.
Where to sell it: Position this on your website as a lead magnet (free or low-cost $9-$17) to build your email list, or sell it at $27-$47 on Gumroad. It works well as a standalone product for management-focused audiences.
Realistic income: $27-$47 per sale or $200-$800 monthly if offered as a free lead magnet that converts to paid services.
Executive Assistant Industry Salary and Market Report
What it is: An annual report compiled from public salary data, your own network surveys, and job market research showing current rates, benefits, skills in demand, and regional variations in the executive assistant field.
Who buys it: Assistants negotiating salary, recruiters placing assistants, and business owners determining fair compensation.
How to create it: Collect data from Glassdoor, LinkedIn Salary, Bureau of Labor Statistics, and a survey of your professional network. Organize findings into clear charts and analysis. This is 10-15 hours of research and writing per report.
Where to sell it: Position as a downloadable report on your website, or list on Gumroad. This builds authority and gets cited in industry discussions, which generates referrals.
Realistic income: $29-$59 per purchase. These typically sell 8-15 per month to serious buyers, generating $232-$885 monthly.
Getting Started With Digital Products
- Start with what you already have. Choose the product requiring the least new creation—usually your template bundle or playbook. Pull from materials you’ve already built during your assistant work rather than starting from scratch.
- Create a simple version first. Don’t wait for perfection. A PDF guide with good organization and clear instructions outsells a beautifully designed product that never launches. Publish your first product within 2-4 weeks.
- Set up one sales platform. Choose either Etsy (for template-based products), Gumroad (for guides and courses), or your own website with a simple checkout system like Stripe. One platform is enough to start.
- Price strategically based on value. Price your first product slightly lower ($12-$27) to get initial reviews and proof of concept. Raise prices after your first 10-20 sales.
- Promote within your network first. Email past clients, mention it in your LinkedIn profile, share with assistant groups you’re in. Organic sales from warm audiences require minimal marketing spend.
- Gather feedback and iterate. Ask early buyers what they’d add or change. Make one substantial improvement per quarter based on real customer input.
Pricing Your Digital Products
Your buyers—other professionals and business owners—aren’t price-sensitive if they see clear value. Someone paying for templates or courses recognizes they’re saving 10-20 hours of work creating these themselves. Price based on time saved and outcome value, not on how long the product took you to create.
Practical pricing approach: templates and simple guides range from $12-$37, comprehensive guides and workbooks from $27-$67, and courses from $47-$197. Test your first product at the lower end of the range to build reviews. After 15-20 sales, you’ll have real feedback on whether you’re underpriced. Adjust upward from there.