Digital Products for Your Esports Coaching Business
Digital products let you scale your esports coaching income without trading hours for dollars. While one-on-one coaching sessions cap your revenue, digital products like guides, templates, and video libraries can sell repeatedly to dozens or hundreds of players simultaneously. These products also establish you as an authority in your niche and create passive revenue streams that run alongside your coaching practice.
The best digital products for esports coaches are those that solve specific, recurring problems your clients face—aim positioning, decision-making during tournaments, draft strategy, mental game consistency. Build from real coaching material you’ve already created.
Champion Pool Analysis Templates
What it is: A spreadsheet or PDF workbook that walks players through analyzing which champions or agents fit their playstyle, rank, and team composition. It includes matchup charts, ban priority guides, and role-specific recommendation frameworks.
Who buys it: Mid-rank players (Gold to Platinum) who feel overwhelmed by champion pool decisions and want a systematic approach instead of guessing.
How to create it: Take the framework you already use when advising coaching clients on champion selection. Build it into a spreadsheet with dropdown menus or a fillable PDF. Include 2-3 worked examples so buyers understand how to apply it to their main game. Add a quick reference guide for the most common matchups.
Where to sell it: Gumroad or your own website work well. You can also sell templates on Etsy or specialized gaming sites like Game Dev Market. Discord communities for your specific game are also active buyers.
Realistic income: $8–18 per template, with 20–80 sales per month if marketed well. Monthly revenue range: $160–$1,440.
VOD Review Checklist and Guide
What it is: A detailed checklist document that teaches players what to look for when reviewing their own gameplay VODs—positioning mistakes, ability timing, map awareness failures, decision-making errors.
Who buys it: Solo-queue grinders and aspiring semi-pro players who can’t afford one-on-one coaching but want to improve their self-analysis skills.
How to create it: Document the exact questions and observations you walk your clients through during VOD review sessions. Organize by game phase (laning, mid-game, late-game, teamfights). Add screenshots or markup examples from real pro matches. Keep the language clear for solo learners without a coach present.
Where to sell it: Gumroad, your coaching website, or stream-linked platforms like Patreon. Many players discover this through Reddit communities for your game.
Realistic income: $12–25 per checklist, with 15–50 sales monthly. Monthly revenue range: $180–$1,250.
Pre-Tournament Mental Preparation Workbook
What it is: A 15–25 page PDF workbook that guides players through mental conditioning before tournaments—stress management techniques, visualization scripts, confidence-building exercises, and tilt prevention strategies specific to esports.
Who buys it: Amateur tournament players and team members preparing for LANs or online competitions who struggle with nerves or tilt.
How to create it: Pull from the mental coaching advice you give your tournament-prep clients. Write out your exact visualization scripts, breathing techniques, and pre-match routines. Include a pre-tournament checklist and a post-loss recovery protocol. Add worksheets for players to customize strategies to their own triggers.
Where to sell it: Your own website, Gumroad, or through esports-specific coaching platforms. Link to it from your social media the week before major tournaments.
Realistic income: $17–35 per workbook, with 10–40 sales per tournament cycle. Monthly revenue range: $170–$1,400.
Role-Specific Fundamentals Video Course
What it is: A series of 8–15 short videos (5–10 minutes each) breaking down role-specific fundamentals—positioning for ADC, engage patterns for supports, rotation timing for mid-laners, and so on.
Who buys it: New players learning their role and intermediate players who switched roles recently.
How to create it: Record yourself playing or reviewing pro gameplay while explaining the fundamentals. Edit down to digestible segments with on-screen graphics highlighting key points. Host on Teachable, Podia, or directly on your website. Keep production simple—screen capture plus voiceover is sufficient.
Where to sell it: Your own coaching website or platforms like Udemy and Skillshare (though they take larger cuts). Teachable and Podia give you more control over pricing and audience.
Realistic income: $25–60 per course, with 25–100 sales over several months. Monthly revenue range: $200–$2,000 depending on marketing.
Scrim Feedback Report Template
What it is: A structured document that team coaches and analysts can fill out after scrimmage matches—covering picks and bans, early game execution, win conditions, engagement timing, and areas for the next practice session.
Who buys it: Aspiring team coaches, team analysts, and semi-pro teams that need consistency in how they document scrim feedback.
How to create it: Use the feedback form or template you already send to clients after scrims. Add sections for player-specific notes, draft notes, and strategic adjustments. Create both a Google Sheets version and a PDF version for flexibility. Include instructions on how to use each field.
Where to sell it: Gumroad, your coaching site, and Discord servers for competitive esports teams. Position it as a tool for team coaches.
Realistic income: $15–32 per template, with 10–30 sales monthly. Monthly revenue range: $150–$960.
Ranked Grind Improvement Plan
What it is: A 30-day structured plan with daily practice goals, weekly improvement milestones, and self-assessment checkpoints designed to help players climb one tier in rank.
Who buys it: Motivated solo-queue players stuck at a rank who want a roadmap but can’t afford ongoing coaching.
How to create it: Map out the exact practice regimen you recommend to coaching clients trying to climb—specific champions to play, hours of practice, VOD review sessions, and skill-building exercises. Break it into daily and weekly actions. Include a progress tracking sheet.
Where to sell it: Gumroad, your website, or Amazon KDP if formatted as a printable workbook. This product pairs well with email marketing—offer a free sample week to capture emails.
Realistic income: $12–24 per plan, with 20–60 sales monthly. Monthly revenue range: $240–$1,440.
Game-Specific Macro Strategy Guide
What it is: An in-depth PDF guide covering macro strategy for your specific game—wave management principles, objective priority by game phase, rotation patterns, and team positioning during objectives.
Who buys it: Intermediate players transitioning from mechanical focus to macro play, and aspiring analysts or coaches.
How to create it: Document the macro principles you teach in coaching sessions. Use diagrams or simple graphics to show positioning and rotations. Reference professional matches as examples. Keep it organized by game phase and role. Include decision trees for common macro situations.
Where to sell it: Gumroad or your website. This is a higher-ticket item so price accordingly and consider bundling with video walkthroughs.
Realistic income: $20–45 per guide, with 15–50 sales over time. Monthly revenue range: $300–$2,250.
Tryout Preparation Checklist
What it is: A document that walks players through the technical, mental, and practical steps to prepare for team tryouts—what to practice, how to demo your skills, what to expect, and how to handle feedback.
Who buys it: Semi-competitive and competitive players actively seeking team spots.
How to create it: Compile the advice you give clients preparing for tryouts. Include a timeline (what to do 4 weeks before, 2 weeks before, 1 week before). Add a skills checklist specific to your role. Include a mindset guide for handling rejection and constructive feedback during tryouts.
Where to sell it: Your website and Gumroad. Promote this heavily during open tryout seasons for esports teams.
Realistic income: $14–28 per checklist, with 8–25 sales per season. Monthly revenue range: $112–$700.
Getting Started With Digital Products
- Start with your most common coaching question. Identify the single issue you explain to every third client. That becomes your first product. A checklist or template is faster to create than a video course.
- Extract and organize existing material. Look through your past coaching notes, VOD reviews, and feedback documents. Clean them up, remove client names, and repackage as a standalone resource.
- Create a simple version first. A PDF template takes 3–5 hours. A video course takes weeks. Launch the PDF, get feedback, then invest in bigger products.
- Set up a sales page on Gumroad or your website. Keep copy clear and buyer-focused. Show exactly what someone gets and why it solves their problem.
- Drive traffic through your existing audience. Email your coaching clients, mention products on stream or social media, and link from your website.
- Price competitively but not too low. Research similar products in esports coaching. Underpricing signals low value and burns you out; premium pricing attracts serious buyers.
- Gather feedback and iterate. After 10–15 sales, ask buyers what worked and what was unclear. Update the product based on real user input.
Pricing Your Digital Products
Players buying digital products want real, actionable content—not hype. Price based on the problem solved and the time saved, not on production quality. A simple PDF that saves someone $200 in coaching fees justifies a $20–30 price tag. Video courses can go higher ($40–80) because they require more time investment from you to create and because buyers perceive video as more premium. Test pricing: start at the middle of your range, measure conversion rate, and adjust after 20–30 sales. Esports players are price-sensitive but will pay for products that directly improve their rank or competitive performance.