Books and Resources to Start Strong
Starting a character entertainer business means juggling performance skills, business operations, and customer management. The right books will help you understand both the creative and financial sides of the work, so you can build a sustainable income rather than just performing once and disappearing.
The Art of Performance by Patsy Rodenburg
This book teaches the fundamentals of presence, voice, and connecting with an audience—essential skills for any character entertainer. Rodenburg’s techniques help you project confidence and hold attention, which directly translates to better reviews, repeat bookings, and the ability to command higher rates.
Shop The Art of Performance on Amazon →
The E-Myth Revisited by Michael E. Gerber
As a character entertainer, you are the product—but you also need to run a business. This book shows you how to systematize your work, document your processes, and eventually scale beyond just doing all the entertainment yourself. It’s critical reading if you want to move from gig-to-gig survival into a real business.
Shop The E-Myth Revisited on Amazon →
Steal the Show by Michael Port
This book focuses on creating memorable experiences and commanding attention in any performance setting. Port’s frameworks help you design your character routine to be more engaging, which leads to better word-of-mouth referrals and clients willing to book you repeatedly at premium rates.
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The Business of Show Business by Rudy Burkhauser
Written for entertainment professionals, this book covers contracts, liability, pricing, and client management. You’ll learn how to protect yourself legally, negotiate fair rates, and handle the business side that many performers ignore until it becomes a problem.
Shop The Business of Show Business on Amazon →
Equipment You Need
Character entertainment doesn’t require expensive gear to start, but quality basics make a real difference in how professional you appear and how comfortable you feel during performances. Most of your startup cost will go toward costume elements and props that bring your character to life.
Costumes and Wigs
- Character costume base: Dress, suit, or themed outfit matching your character
- Wigs: Quality synthetic wigs that stay secure during movement and interaction
- Shoe covers or character shoes: Comfortable, durable footwear that matches the character
- Gloves: Cotton or fabric gloves for hand protection and authenticity
- Accessories: Hats, belts, scarves, or character-specific items
Face and Body Makeup
- Face paint palette: Professional-grade greasepaint or water-based face paint for character makeup
- Makeup brushes and sponges: Various sizes for detailed application
- Setting spray: Keeps makeup intact during active performance
- Makeup remover: Gentle cleansing oil or makeup remover for safe removal
- Makeup primer: Creates a smooth base and extends wear time
Shop professional face paint on Amazon →
Props and Interactive Items
- Magic props: Simple tricks, cards, or illusions to engage children or event guests
- Balloon animals supplies: Pump and balloons for twisting and shaping (if balloon art is part of your character)
- Noise makers or sound effects tools: Small instruments, kazoos, or sound-effect devices
- Giveaway items: Stickers, temporary tattoos, or small toys to distribute during performances
- Hand puppets or plushies: Secondary characters or interactive elements
Shop magic tricks and props on Amazon →
Audio and Presentation Equipment
- Portable Bluetooth speaker: Lightweight, reliable sound for music or voiceovers during performances
- Lavalier microphone: Hands-free audio if performing for larger crowds or outdoor events
- Phone or media device: To play character-specific music or sound cues
- Headphones: For rehearsal and to monitor your audio during practice
Shop portable Bluetooth speakers on Amazon →
Storage and Transport
- Costume garment bag: Protects your outfit and wigs from damage in transit
- Rolling suitcase or equipment case: Keeps all props, makeup, and small items organized
- Clear organizer drawers or storage bins: Separate makeup, props, and accessories for easy access
- Hanging shoe organizer: Compact storage for small props and accessories in your vehicle or storage space
Shop rolling suitcases on Amazon →
Personal Safety and Hygiene
- Hand sanitizer: Essential between interactions with different guests
- Disinfectant wipes: For cleaning props and shared interactive items
- First aid kit: Bandages, pain relief, and basic supplies for minor incidents during performances
- Costume care supplies: Lint roller, fabric spray, and sewing kit for quick repairs
Shop hand sanitizer on Amazon →
What to Buy First vs Later
You don’t need everything at once. Prioritize what directly supports your first bookings, then expand as you gain experience and revenue.
- First: One complete costume, wig, and shoes. You need a polished appearance for your initial performances and promotional photos.
- First: Professional face paint palette and basic makeup brushes. Character appearance is non-negotiable for credibility.
- First: 3–5 simple props or interactive items. These make your performance memorable and give you something to do with your hands.
- First: Portable Bluetooth speaker. Audio enhances atmosphere and engagement significantly.
- Later: Second costume or character variation. Once you’re booking regularly, having options lets you serve more clients and command higher rates.
- Later: Lavalier microphone and higher-end props. These are nice additions once you’re performing at larger events.
- Later: Professional costume alterations or custom costumes. Start DIY, upgrade once you’ve validated your business model.
New vs Used Equipment
Budget matters when you’re starting out, but some items are worth buying new. Costumes and wigs see heavy use and need to last through dozens of performances. New wigs ($15–40 each) are cheap insurance against looking unprofessional or matted. Used costumes can work if they’re clean and in good condition, but inspect seams carefully—repairs during a busy season are costly and stressful.
Face paint and makeup should be new for hygiene reasons. Props and interactive items are safe to buy used if they’re in working condition and can be cleaned. Storage and transport items are purely functional; used rolling suitcases and bins are fine as long as they close properly and protect your gear. Audio equipment (speakers, microphones) can be used if from a reputable seller, but test return policies carefully—you need reliable sound for performances.
Where to Buy
- Amazon: Fastest selection of wigs, makeup, props, speakers, and storage. Two-day shipping often available. Verify seller ratings and return policies for equipment you’ll rely on.
- Costume and party supply stores (local or online): Specialized inventory and staff who understand character-specific needs. Often have seasonal sales or bulk discounts.
- Theater supply retailers: Higher-quality face paint, makeup brushes, and performance-grade items. Better durability for frequent use.
- Thrift stores and secondhand shops: Good for base costume pieces, shoes, and accessories. Check thoroughly for stains or damage before purchase.
- Specialty magic and prop shops: For tricks, balloon-twisting supplies, and interactive props. Often offer beginner kits tailored to performers.
- Craft stores: DIY costume elements, fabric, glue, and supplies for building or altering pieces. Frequent coupons make supplies more affordable.
- eBay and Facebook Marketplace: Used costumes, props, and equipment from other entertainers. Negotiate prices and ask detailed questions about condition and usage.