Digital Products for Your Business Plan Writing Business
Digital products create passive income streams that leverage the expertise and templates you’re already developing through your service work. Unlike hourly writing services, digital products let you sell the same resource hundreds of times without additional labor, turning your knowledge into scalable revenue. For a business plan writing business, digital products work particularly well because entrepreneurs constantly seek affordable guidance, templates, and self-service tools between working with professional writers.
Business Plan Templates by Industry
What it is: Pre-built, fill-in-the-blank business plan templates tailored to specific industries—SaaS, e-commerce, consulting, manufacturing, nonprofits, and restaurants. These go beyond generic templates by including industry-specific sections, financial benchmarks, and language that matches how lenders and investors in that sector think.
Who buys it: Solo entrepreneurs and small business owners who need a business plan quickly but don’t want to pay $2,000+ for professional writing services.
How to create it: Extract sections and language patterns from the 15-20 business plans you’ve already written, then customize them for each industry. Use Google Docs, Notion, or Microsoft Word to create editable templates with instructions and examples. Include actual financial projection tables and a glossary of terms specific to each sector.
Where to sell it: Sell individual templates on Gumroad, Etsy, or your own website. Create a bundle option (all 8 templates for one price) to increase average transaction value. You can also list them on Creative Fabrica or Template.net.
Realistic income: $15-40 per template. Selling 10-15 templates per month across all industries generates $150-600 monthly. Bundles that sell 3-5 times monthly add another $200-400.
Executive Summary Writing Guide
What it is: A step-by-step workbook that teaches entrepreneurs how to write a compelling executive summary—the single most-read section of a business plan. Includes examples of strong and weak summaries, a writing framework, and a checklist.
Who buys it: Business owners who’ve already written most of their plan but struggle with the executive summary, plus founders preparing for pitch meetings where they only have 2 minutes to hook an investor.
How to create it: Document your own process for writing executive summaries—what you ask clients, what common mistakes you see, what makes investors stop reading. Include 5-8 annotated real examples (anonymized) showing what works. Build in worksheets where users answer key questions to generate their own summary draft.
Where to sell it: Gumroad works well for this because you can deliver it instantly as a PDF. Price it higher than template bundles since it’s educational content with perceived expertise. You can also promote it through your email list and LinkedIn.
Realistic income: $17-45 per copy. Selling 5-12 copies monthly generates $85-540 monthly, depending on your pricing and audience reach.
Financial Projections Masterclass
What it is: A video course (3-6 modules) covering how to build realistic 3-year financial projections, common mistakes that red-flag investors, and how to choose between top-down and bottom-up forecasting methods. Include downloadable Excel templates for different business models.
Who buys it: Business owners, aspiring entrepreneurs, and MBA students who find financial projections intimidating or want to understand what lenders look for.
How to create it: Record yourself walking through your actual process: how you interview clients about revenue assumptions, how you sanity-check numbers, how you build scenario projections. Use screen recordings in software like Loom or Camtasia. Keep videos 5-15 minutes each. Pair them with downloadable spreadsheet templates and a PDF workbook.
Where to sell it: Host on Teachable, Kajabi, or Podia for a more professional course platform. You can also sell it on Gumroad if you keep it simple. Promote through LinkedIn and industry-specific Facebook groups where entrepreneurs gather.
Realistic income: $29-99 per course. Courses typically sell slower than templates but at higher price points. Expect 2-8 sales monthly, generating $60-800 monthly, with potential to grow as you build an audience.
Pitch Deck to Business Plan Conversion Guide
What it is: A workbook that helps entrepreneurs turn an existing pitch deck into a complete business plan document. Includes mapping exercises, a template, and explanations of what sections investors want to see in written form that aren’t in a deck.
Who buys it: Funded startups and venture-backed companies that have pitch decks but need written business plans for bank loans, partnerships, or internal strategic planning.
How to create it: Create a side-by-side comparison of typical pitch deck sections (problem, solution, market, traction, team, financials) and how each translates into business plan language. Build templates and worksheets that guide users through the conversion. Include real examples of how a single slide becomes multiple paragraphs.
Where to sell it: Sell on your website and Gumroad. This is a niche product, so targeted promotion through startup communities, accelerator alumni groups, and venture capital blogs will be more effective than broad platforms.
Realistic income: $25-60 per copy. This appeals to a smaller but higher-intent audience. Expect 3-10 sales monthly, generating $75-600 monthly.
Business Plan Red Flags Checklist
What it is: A detailed checklist that business owners use to self-audit their business plan before submitting it to lenders or investors. Covers formatting, missing sections, weak assumptions, unrealistic financials, and writing quality issues that trigger rejection.
Who buys it: Business owners doing a final review before sending plans to banks or investors, and entrepreneurs who want to improve their plan but aren’t ready to hire a writer.
How to create it: Compile the 30-50 issues you’ve caught in client plans over the years—the things that make lenders call back saying “resubmit this” or cause investors to pass. Organize by section (executive summary, market analysis, financials, etc.) with explanations of why each issue matters and how to fix it.
Where to sell it: A short, simple PDF works best here. Sell on Gumroad or your website. This also works well as a lead magnet—offer a basic checklist free in exchange for email signups, then sell an expanded premium version.
Realistic income: $9-25 per copy. Lower price point means higher volume potential. Selling 15-40 copies monthly generates $135-1,000 monthly.
Loan Application Package Template
What it is: A complete, ready-to-customize package of all documents a bank wants to see when reviewing a small business loan: the business plan, personal financial statements, resume, tax returns cover sheet, and a loan application summary.
Who buys it: Business owners applying for SBA loans, bank loans, or lines of credit who want to present materials professionally without hiring a consultant.
How to create it: Gather the actual document packages you’ve helped clients assemble. Create templates for each piece, add instructions on how to customize them, and provide a checklist of everything the bank expects. Include notes on common reasons banks request additional information.
Where to sell it: Sell on your website as a bundle or on Etsy and Gumroad. This appeals to small business owners actively seeking financing, so retargeting ads and content marketing around “loan application mistakes” can drive traffic.
Realistic income: $35-75 per package. This is a higher-ticket item with clear ROI for the buyer. Selling 5-15 packages monthly generates $175-1,125 monthly.
Monthly Business Plan Review Template
What it is: A quarterly or annual business plan review template that helps owners measure actual results against their original projections and update their plan. Includes variance analysis, assumption validation, and a revised forecast template.
Who buys it: Business owners 12-18 months into execution who realize their original plan needs updating, and those preparing for a second funding round or refinancing.
How to create it: Build a worksheet that compares original financial projections to actual results, prompts owners to explain variances, and helps them assess whether their original market assumptions still hold. Include a simple template for refreshing the financial section based on updated numbers.
Where to sell it: Sell on Gumroad and your website. This is a natural follow-up product to sell to past clients or prospects who already bought a template.
Realistic income: $19-45 per copy. Selling 4-10 copies monthly generates $76-450 monthly.
Getting Started With Digital Products
- Start with the Business Plan Red Flags Checklist. This requires the least production time—you’re simply documenting what you already know. Create it this month and have it for sale within 2 weeks. It builds confidence before moving to bigger projects.
- Create your first industry-specific template. Choose the industry you know best from your recent client work. Adapt an existing business plan, remove client-specific details, add instructions, and sell it. This takes 8-12 hours and generates sales immediately.
- Build a template bundle. Once you have 3-4 templates selling, package them as a bundle at a discounted all-in price. Bundles increase perceived value and average transaction size.
- Record the Financial Projections video course. This is more time-intensive but positions you as an expert and commands higher prices. Dedicate 20-30 hours to planning, recording, and editing.
- Develop lead magnets and upsells. Offer a free basic checklist to build your email list, then upsell the premium version. This drives traffic and builds your audience for future products.
- Test pricing and refine offerings. Monitor which products sell fastest and at what price points. Let sales data guide your next products—create more of what’s working.
Pricing Your Digital Products
Business owners evaluating digital products are comparing them to hiring you directly. A $2,000 business plan writing project should inform your digital product pricing. A template at $25 saves a client $1,975 compared to hiring you—they see real value. Price too low and you signal low quality; price too high and entrepreneurs choose to hire you instead. Your goal is capturing the segment that can’t afford your services but needs guidance: $15-75 per product is the sweet spot for this audience.
Bundle pricing creates urgency and increases average order value. Sell three templates individually at $35 each ($105 total), then offer all three for $75. Buyers perceive the bundle as a deal while you maintain healthy margins. Course pricing can go higher—$49-99—because you’re selling education and time-saving frameworks, not just templates. Track sales velocity, customer feedback, and refund rates. If a product sells three times weekly at $35 but twice weekly at $45, stay at $35. Revenue is revenue, and volume matters as much as price in the digital products business.