Digital Products for Your Life Coaching Business
Digital products extend your reach beyond one-on-one coaching sessions and create passive income streams that don’t require your direct time. For a life coaching business, digital products typically include workbooks, templates, video courses, and frameworks that clients and prospects can purchase and use independently. These products work especially well because they address specific pain points your coaching addresses—without requiring you to be present—and they position you as an expert while freeing up your schedule for higher-ticket coaching work.
Client Intake Questionnaires and Discovery Templates
What it is: A customizable questionnaire package that helps potential clients clarify their goals, identify obstacles, and assess where they are in their coaching journey before booking a session.
Who buys it: People considering life coaching who want to prepare for their first session, or other coaches looking to streamline their intake process.
How to create it: Design 3-5 detailed questionnaires using Google Forms or a PDF template covering different coaching areas (career, relationships, health, finances, personal growth). Include open-ended prompts, rating scales, and reflection questions that naturally surface what needs to be addressed. Provide instructions on how to use each template and what insights to look for in responses.
Where to sell it: Sell on your website, Gumroad, or Etsy. Link to it from your blog or coaching pages so prospects encounter it naturally.
Realistic income: $17–$47 per purchase, with 5–15 sales per month once established ($85–$705 monthly).
Goal-Setting Workbook
What it is: A structured workbook walking users through defining goals, breaking them into actionable steps, identifying accountability measures, and tracking progress over 90 days.
Who buys it: Anyone wanting to set meaningful goals—your existing and past clients, people aware they need coaching but not yet ready to hire you, and referrals who want to try coaching concepts on their own first.
How to create it: Write 30–40 pages combining worksheets, frameworks (like SMART goals adapted for life coaching), real examples, and reflection prompts. Record yourself explaining key sections and embed videos in a PDF or deliver via a protected page. Include a bonus tracker spreadsheet or habit-logging template.
Where to sell it: Sell directly from your website using Gumroad or SendOwl, or list on Etsy. This product performs well as a lead magnet if you offer a free version with limited content and upsell the full edition.
Realistic income: $27–$67 per purchase, with 8–30 sales monthly ($216–$2,010 monthly).
Video Course on a Specific Coaching Topic
What it is: A 5–12 video course covering one focused topic like overcoming limiting beliefs, building confidence, navigating career transitions, or improving relationships.
Who buys it: People interested in a specific area of coaching who want structured video content they can watch at their own pace and revisit as needed.
How to create it: Choose a topic directly from your coaching practice where you have proven results. Plan 6–10 short videos (5–15 minutes each) covering one key concept per video. Record using screen sharing, talking head, or slides. Upload to Teachable, Kajabi, or your own website with a learning management system. Include downloadable worksheets for each module.
Where to sell it: Hosted course platforms like Teachable, Kajabi, or Thinkific work best. You can also sell on your website or through Facebook/Instagram if you have audience there.
Realistic income: $37–$197 per purchase, with 5–25 sales monthly if promoted consistently ($185–$4,925 monthly).
Email Sequence or Challenge Series
What it is: A 5–7 day email course or challenge delivered daily that teaches a specific concept, builds awareness of a problem, or guides users through a mini-version of your coaching process.
Who buys it: Prospects new to your business, existing clients wanting reinforcement, and people on your email list who want a structured experience before committing to coaching.
How to create it: Write 5–7 emails around a single theme (for example: “5 Days to Clarity on Your Next Career Move”). Each email should deliver one actionable insight, include a reflection question or small assignment, and build toward a coaching offer at the end. Use your email service provider to automate delivery.
Where to sell it: Offer as a lead magnet (free) to grow your list, or charge $7–$17 via Gumroad or your website. Most coaches give this away to generate sales calls, but charging a small amount increases perceived value.
Realistic income: $0 (lead magnet) to $7–$17 per purchase, with 10–50 participants monthly if promoted ($0–$850 monthly if paid).
Coaching Scripts and Conversation Frameworks
What it is: A collection of proven scripts, questions, and conversation starters you use in sessions—organized by coaching topic and packaged for other coaches or trainers to use or customize.
Who buys it: Other life coaches, corporate trainers, managers, and HR professionals who want frameworks for difficult conversations or coaching moments but aren’t formal coaches themselves.
How to create it: Document the exact questions, listening techniques, and frameworks you use in sessions. Organize them by scenario (handling resistance, identifying values, overcoming fear, etc.). Provide context for when and why to use each script. Format as a PDF workbook or Google Doc template.
Where to sell it: Sell on Gumroad, your website, or coaching-specific marketplaces. Market to other coaches through coaching Facebook groups and LinkedIn.
Realistic income: $37–$97 per purchase, with 3–12 sales monthly ($111–$1,164 monthly).
Values and Strengths Assessment Tool
What it is: An interactive PDF or online assessment that helps users identify their core values, recognize their strengths, and understand how to align their decisions with both.
Who buys it: People in transition, those seeking clarity on life direction, and coaching clients wanting to deepen self-awareness before a session.
How to create it: Design a questionnaire with 30–50 targeted questions, then provide a scoring system that maps to a results document. Create a beautifully formatted report template that explains results and provides next steps. Deliver as an interactive PDF, Google Form with automated sheets scoring, or a simple website form with instant results.
Where to sell it: Sell on your website, Etsy, or Gumroad. This works well as a lead magnet that automatically sends results and follow-up coaching information.
Realistic income: $17–$37 per assessment, with 10–30 purchases monthly ($170–$1,110 monthly).
Group Coaching Curriculum or Workshop Guide
What it is: A complete curriculum for running a group coaching program or workshop on a specific topic, including session plans, slides, discussion prompts, and group exercises.
Who buys it: Other coaches wanting to launch group programs, corporate trainers, and small business owners who want to host coaching-style workshops for their teams or communities.
How to create it: Design 6–8 complete session plans, each with learning objectives, a core concept or framework, group discussion questions, and a take-home assignment. Include slide templates, handouts, and a facilitator guide explaining how to run each session effectively.
Where to sell it: Sell on your website or Gumroad at a premium price point since it serves business users.
Realistic income: $67–$197 per purchase, with 2–8 sales monthly ($134–$1,576 monthly).
Mindset and Affirmation Card Deck
What it is: A downloadable or print-on-demand card deck with affirmations, reflection prompts, and mindset shifts relevant to common coaching struggles (perfectionism, self-doubt, limiting beliefs).
Who buys it: Your existing clients, gift-givers, and people interested in personal development who appreciate tactile or digital tools they can use daily.
How to create it: Write 50–100 unique cards, each with an affirmation, journaling prompt, or reframe tied to real coaching work. Design a clean template (Canva works well). Offer as a digital PDF download or use a print-on-demand service like Etsy or Printful to sell physical decks.
Where to sell it: Sell digital versions on Gumroad or your website ($7–$17), or print-on-demand on Etsy ($12–$25 for physical decks).
Realistic income: $7–$25 per purchase, with 5–20 sales monthly ($35–$500 monthly).
Getting Started With Digital Products
- Start with your client intake questionnaire. You already use this, so you know the framework works. Spend 4–6 hours refining it, adding instructions, and creating a polished PDF or Google Form. Upload to Gumroad and share it on your website.
- Next, create a goal-setting workbook by extracting the key frameworks and prompts you use most in sessions. This leverages your existing IP and takes 10–15 hours of writing and design.
- Once you see which products resonate, invest in a video course on your best-selling topic or most requested coaching area. This takes more time upfront (20–30 hours) but commands higher prices.
- Build an email challenge or sequence to serve as a lead magnet that captures contacts and naturally introduces your coaching offer.
- Test scripts and frameworks as a product only after you have 2–3 other products selling and have enough demand from other coaches to justify the effort.
Pricing Your Digital Products
Price digital products based on the value they deliver and the outcome they enable, not on how long they took to create. Your ideal clients—people seeking life coaching—have already accepted that personal growth costs money. A workbook that helps someone achieve clarity on a career decision or relationship issue can command $27–$67 because the stakes are high. Price too low and you devalue your expertise; price too high and friction increases.
Test pricing by starting at the lower end of the realistic range, then increase gradually as sales volume grows. Use tiered pricing for courses (basic, premium with worksheets, VIP with email access) so higher-intent buyers have a more expensive option. Bundle products—offer your goal-setting workbook plus your values assessment together for a small discount—to increase average purchase value and perceived completeness.