Marketing & Getting Clients

How to Get Clients for Your Dried Flower Business

Getting clients for a dried flower business requires a mix of visual marketing, word-of-mouth, and direct relationship-building. Unlike products sold purely online, dried flowers benefit from personal connection—clients want to see quality, understand your design style, and feel confident in your reliability. Your marketing challenge is smaller than you might think: you don’t need thousands of customers, just a steady stream of event planners, wedding clients, corporate accounts, and interior designers who value what you offer.

The good news is that dried flowers have become trendy, and businesses using them are actively looking for reliable suppliers. Your job is to position yourself where those clients can find you and see your work.

Who Your Ideal Clients Are

Your primary clients fall into four categories. Wedding planners and couples planning events need dried flowers for bouquets, centerpieces, and installations—these clients typically spend $500 to $3,000+ per order and often place multiple orders throughout the year. Event venues and corporate clients order for seasonal décor, brand activations, and corporate events, with budgets ranging from $300 to $2,500 per project. Interior designers and home décor retailers seek dried flower arrangements, wall installations, and bulk dried botanicals for resale or client projects—these relationships can become recurring and consistent. Finally, online retailers and small business owners buy dried flowers for their own product lines (candles, resin products, crafts), creating wholesale opportunities.

Your ideal client values aesthetics, sustainability, and reliability. They want dried flowers that are fresh-looking, properly preserved, and available within their timeline. They’re willing to pay a premium for quality and are often planning ahead for events or seasonal retail needs. Most operate in mid-to-premium price ranges themselves, meaning they expect professional service and consistent product quality. They’re likely active on Instagram and Pinterest, and they research suppliers before reaching out.

Your Best Marketing Channels

Instagram and Visual Social Media

Instagram is essential for dried flower businesses. Your product is entirely visual, and Instagram’s format—high-quality images and reels—is built for showing dried flower arrangements, color palettes, and design work. Post 2-3 times per week showing finished arrangements, behind-the-scenes drying processes, color trends, and customer installations. Use reels to show arrangement-building time-lapses or styling tips. Hashtags matter here: use #driedflowers, #weddingnstyle, #driedfloraldesign, #eventflorist, and location-based tags to reach both consumers and professionals searching for suppliers. Event planners and designers actively scout Instagram for vendors.

Pinterest

Pinterest is underused by small flower businesses but highly effective. Wedding planners, interior designers, and event clients use Pinterest to save inspiration and find vendors. Create pins showing your arrangements linked to a portfolio page or product listing. Focus on keywords like “dried flower wedding centerpieces,” “dried flower bouquets,” and “sustainable event flowers.” One pin can drive traffic for months. Unlike Instagram, Pinterest pins have a longer shelf life and are explicitly used as a shopping and planning tool.

Direct Outreach to Event Planners and Venues

Build a list of local and regional wedding planners, event coordinators, and venue managers. Send personalized emails with photos of your work and a simple offer: “I’m a local dried flower supplier—these are the arrangements I create. Happy to collaborate on your next event.” Follow up with printed samples if possible. This isn’t scalable marketing, but it lands clients directly. One relationship with an active event planner can mean 5-10 orders per year.

Google Business Profile and Local Search

Set up a Google Business Profile listing your dried flower business with your location, hours, and photos. When event planners search “dried flowers near me” or “local floral supplier,” your business appears. Encourage clients to leave reviews—social proof matters. This costs nothing and captures local search traffic immediately.

Wholesale Outreach to Florists and Retailers

Identify florists, event rental companies, gift shops, and home décor boutiques in your region. Create a simple wholesale pricing sheet and reach out with samples. Many florists and rental companies need reliable dried flower suppliers. Wholesale relationships are often lower-margin but provide consistent orders.

Email Marketing

Build an email list from day one. When clients buy or inquire, add them to your list. Send monthly emails showing new colors or collections, seasonal arrangements, or special bulk pricing. Email has high ROI for relationship-based businesses. Clients who’ve shown interest before are more likely to order again when you remind them you exist.

Getting Your First 3 Clients

1. Identify 20 local event planners, wedding planners, or venue managers. Find their contact information through Google and LinkedIn. Send a personalized email with 3-4 of your best arrangement photos and a simple message: “I create dried flowers for weddings and events. I’d love to work with you on upcoming projects.” Include your phone number and Instagram handle.
2. Create a simple portfolio—either a Google Drive folder with high-quality photos, a basic website, or a well-organized Instagram profile. Your first clients need to see your work easily. If you have past arrangements (even from personal use or friends), photograph them professionally.
3. Post on Instagram every 3 days minimum for the first 2 weeks. Use relevant hashtags and tag local event-related accounts. Engage with other local event vendors’ posts—comment genuinely and build visibility in the local events community.
4. Offer your first 1-2 clients a slight discount (10-15%) in exchange for detailed photos of the final event setup and permission to use them as testimonials. First clients are your proof of concept and portfolio builders.
5. Ask every satisfied client for referrals. Say directly: “If you know other planners or event coordinators who need dried flowers, I’d be grateful for an introduction.” Make it easy by offering a referral discount.

Building Referrals and Word of Mouth

Referrals are the lifeblood of event-based businesses. After your first 3 clients, focus heavily on making them raving fans. Deliver on time, exceed quality expectations, and follow up with thank-you notes or small gifts. Word-of-mouth in the event industry is powerful—planners and designers talk to each other, and one glowing recommendation can land you multiple clients.

Create a formal referral incentive: offer clients $50 or a discount on their next order for every referred client who makes a purchase. Make the process friction-free by providing a referral link or code. Host small in-person events—open studio tours or seasonal arrangement viewings for local planners—where people can see your work and meet you. Relationships built in person convert to referrals faster than digital relationships alone.

Your Online Presence

For a dried flower business, you need at minimum a professional Instagram profile with 20+ high-quality photos, clear contact information, and a link to either a website or booking/inquiry form. A basic website ($100-300/year on Wix, Squarespace, or Shopify) strengthens credibility with corporate and professional clients. Include a portfolio page, pricing information or a “contact for pricing” option, about page, and clear contact form. Professionals expect a website; it signals you’re serious and established.

Photography quality matters heavily here. Invest in 2-3 professional product photos ($200-400 from a local photographer) early on. Use these across all platforms. If you have design skills or budget, create a consistent visual brand—pick 2-3 core colors and use them consistently in your layouts and presentations. This visual consistency builds recognition and professionalism.

Social Media Strategy

Instagram and Pinterest are your core platforms because dried flowers are highly visual and both platforms are actively used by event planners, interior designers, and wedding clients for inspiration and vendor research. TikTok can work if you’re comfortable on video, but it’s secondary. LinkedIn matters only if you’re pursuing corporate event clients heavily. Focus your effort on Instagram first: post finished work, design process content, and seasonal trends. Use Instagram Stories to show behind-the-scenes daily work. Respond to every comment and DM within 24 hours—this personal touch builds relationships.

Pinterest requires less frequent posting (1-2 times per week) but pays dividends over time. Create 5-10 variations of each pin design pointing to your portfolio or booking page. Pinterest is passive marketing that works while you’re sleeping.

Paid Advertising

Instagram and Pinterest ads make sense once you have 15+ clients and a clear understanding of your costs and margins. Start with a $5-10 per day Instagram ad budget testing carousel ads showing 3-5 of your best arrangements, targeting local event planners, wedding planners, and interior designers aged 25-55. Run the test for 2 weeks and track clicks and inquiries. If you’re getting inquiries for $20-40 per lead and can convert 1 in 4 to a $500+ order, the math works. Pinterest ads ($3-8 per day) are often cheaper and have longer conversion windows for event planning. Most dried flower businesses don’t need paid ads until they’re consistently busy—organic marketing often works faster and cheaper initially.

Client Retention

• Follow up with clients 2 weeks after delivery to check satisfaction and gather testimonials or referrals.
• Send seasonal emails highlighting new colors, trending arrangements, or bulk pricing to past clients.
• Offer loyalty incentives: 10% off next order, tiered pricing for repeat customers, or exclusive early access to new collections.
• Build relationships with recurring clients (planners, venues, designers) by learning their style preferences and proactively suggesting arrangements.
• Request detailed photos from every event setup and feature client work on your Instagram and website.
• Send handwritten thank-you cards after significant orders—this personal touch drives loyalty in service businesses.
• Create a wholesale pricing tier if clients are ordering regularly, making it easier for them to keep ordering.

If you’re ready to move faster, explore the fastest ways to get your first 10 dried flower business customers, review the best marketing tools for your dried flower business, and check out local marketing strategies for dried flower businesses.