Digital Products for Your Business Consulting Business
Digital products extend your consulting reach beyond one-on-one client work. While consulting generates revenue through hourly rates or project fees, digital products create passive income streams that scale without requiring additional hours from you. Your expertise as a consultant is already packaged in your brain—digital products simply give other business owners access to that knowledge at a lower price point, freeing up your consulting capacity for higher-value clients.
The best digital products for consultants solve specific, repeatable problems your clients face. You’re not selling generic business advice; you’re selling the frameworks, templates, and systems you’ve already built and refined across multiple engagements.
Client Onboarding Template Bundle
What it is: A complete onboarding system with email sequences, intake forms, questionnaires, and welcome documents that consultants can customize for their own practice. It includes checklists for the first 30 days of client engagement and standardized processes for discovery calls and contract setup.
Who buys it: Solo consultants and small consulting firms that want to appear more organized and professional without building systems from scratch.
How to create it: Document every step of your current onboarding process. Convert checklists into editable Word or Google Doc templates. Record a short video walkthrough (5-10 minutes) showing how to customize each element. Package everything into a Zip file or use Notion to create an interactive workspace.
Where to sell it: Sell on Gumroad or your own website using Shopify. Many consultants also share these on LinkedIn and direct buyers to their sales page.
Realistic income: $27–$97 per sale. At 5–15 sales per month, expect $135–$1,455 monthly. Existing clients often buy these as tools for their own teams.
Industry-Specific Audit Checklist
What it is: A detailed, printable or digital checklist business owners can use to self-audit their operations in your area of expertise. For example, if you specialize in operational efficiency, the checklist covers supply chain, inventory, staffing workflows, and cost control.
Who buys it: Business owners who suspect problems but can’t afford a full consulting engagement yet. They’re looking for a diagnostic tool.
How to create it: Extract the diagnostic questions you ask clients in your initial consultation. Organize them by department or business function. Add scoring guidance so users understand what their results mean. Create a one-page PDF or interactive spreadsheet that calculates a score.
Where to sell it: Sell on your website, Etsy, or Gumroad. This product also works well as a lead magnet—offer it free in exchange for email addresses, then follow up with your consulting services.
Realistic income: $9–$29 per purchase. If positioned as a lead magnet, expect 50–200 downloads monthly, converting 5–10% into consulting clients worth $2,000–$10,000.
Implementation Roadmap Template
What it is: A customizable project roadmap template showing typical phases, timelines, and milestones for implementing your core consulting service. It includes resource allocation, risk planning, and stakeholder communication schedules.
Who buys it: Businesses that have decided to tackle a project internally or have hired a different consultant and want a proven timeline to work from.
How to create it: Document the phases from your last 3–5 client projects. Create a Gantt chart template in Excel or Google Sheets. Add notes explaining the reasoning behind each phase. Include a PDF guide (10–15 pages) explaining common pitfalls and how to adapt the timeline to different business sizes.
Where to sell it: Sell on Gumroad or your own website. Share heavily in industry LinkedIn groups and forums where your target clients hang out.
Realistic income: $37–$79 per sale. With moderate promotion, expect 8–20 sales monthly, generating $296–$1,580.
Video Training Course
What it is: A 4–8 hour self-paced course covering one specific aspect of your consulting specialty. Examples: “Building a Sales Process That Actually Works” or “How to Restructure Your Finance Team for Growth.”
Who buys it: Business owners and managers who want foundational knowledge before hiring a consultant, or who want to manage a process without external help.
How to create it: Record 20–30 short videos (5–15 minutes each) using Zoom, Loom, or Screenflow. Edit minimally—quality audio matters more than production polish. Use Google Slides for visuals. Host on Teachable, Thinkific, or Kajabi. Include worksheets and a downloadable resource guide.
Where to sell it: Sell on Teachable, your own website, or Udemy. Price is lower on Udemy ($15–$49) but you reach a larger audience. On your own platform, charge $97–$297.
Realistic income: On Udemy: 10–30 sales monthly at $10–$20 net per sale. On your platform: 2–8 sales monthly at $97–$297. Annual potential: $1,200–$3,600 (Udemy) or $2,328–$28,512 (your platform, depending on marketing).
Proposal and Contract Template Pack
What it is: Professional, legally sound proposal and contract templates specific to your consulting type. Includes scope of work documents, pricing templates, service level agreements, and terms and conditions.
Who buys it: Consultants in your field who don’t have legal resources or who want to standardize their client agreements.
How to create it: Work with a business attorney to create or adapt templates (one-time cost of $500–$2,000). Document your own proposal process. Create Word templates with editable sections clearly marked. Provide a guide explaining each section and what to customize.
Where to sell it: Sell on Gumroad, Etsy, or your website. This product works well bundled with the onboarding template package.
Realistic income: $29–$79 per sale. Expect 3–12 sales monthly, generating $87–$948.
Case Study Template and Guide
What it is: A step-by-step guide plus customizable template for documenting and marketing client case studies. Includes interview questions, data collection worksheets, writing structure, and design guidelines.
Who buys it: Consultants who know they need case studies but feel stuck on how to create them or get client permission.
How to create it: Write a 15–20 page guide based on case studies you’ve written. Create a template with sections for problem, solution, results, and testimonial. Record a 20-minute video showing your process. Include a checklist for getting client approval.
Where to sell it: Sell on Gumroad or your website. Promote in consulting communities on LinkedIn and Reddit.
Realistic income: $17–$47 per sale. With 4–12 sales monthly, expect $68–$564 monthly revenue.
Private Slack or Discord Community
What it is: A membership community where consultants in your niche can ask questions, share wins, access monthly group office hours with you, and get feedback on their work. Members pay monthly or annually.
Who buys it: Consultants who want peer support, accountability, and occasional access to your expertise without committing to a full consulting package.
How to create it: Set up a Slack workspace or Discord server with clear channels (introductions, wins, questions, resources). Batch record monthly 30-minute office hours answering common questions. Curate and share resources monthly. Spend 3–5 hours per week moderating and responding.
Where to sell it: Sell via Memberful, Substack Pro, or Circle. Price as a monthly subscription and handle payments through Stripe.
Realistic income: $29–$99 per member per month. With 10–30 members, expect $290–$2,970 monthly. This requires consistent community management.
Getting Started With Digital Products
- Start with your audit checklist. This is the fastest product to create—it reuses diagnostic questions you already ask. Create it in one weekend and price it at $9–$29. Use it as a lead magnet to validate whether people care about your expertise in digital form.
- Validate demand before investing heavily. Promote your first product on LinkedIn, in relevant Facebook groups, and via email to past clients. Aim for 10–20 sales before creating a second product. This tells you if people will actually buy from you.
- Repurpose existing client work. Your onboarding templates, proposals, and processes already exist. Document them exactly as they are, then create the digital product. This is faster than creating from scratch.
- Create one product every quarter. Don’t try to launch five products at once. Build one, market it for 8–12 weeks, then create the next. This prevents burnout and keeps your consulting work the priority.
- Choose your platform based on effort. Gumroad is easiest if you’re new to digital products—no setup fees, simple interface. Your own website (Shopify or WordPress) works better once you’re selling 20+ items monthly and want to control the experience.
Pricing Your Digital Products
Consultants often underprice digital products because they feel guilty charging for “just” a template. Price based on the value your product saves clients, not how long it took you to create. A $79 proposal template saves a business owner 4–8 hours and reduces legal risk. A $297 video course saves someone $1,500–$3,000 in consulting fees. Your customers aren’t buying your time; they’re buying the outcome.
For most digital products, price between $17 and $297. Audit checklists and small templates live at the low end ($17–$49). Complete template bundles and short courses land in the middle ($79–$197). Comprehensive courses and memberships reach $197–$297 or higher. Test pricing with your first product, then adjust based on sales velocity and customer feedback.