Digital Products for Your Membership Site Business
While your membership site generates recurring revenue, digital products create additional income streams with minimal ongoing effort. These products solve specific problems your audience faces—from launch challenges to content creation struggles—and position you as a complete authority in the membership space. Unlike your membership, digital products sell once and require no customer support, making them highly profitable additions to your business model.
Membership Launch Checklist and Timeline
What it is: A downloadable PDF or spreadsheet that breaks down every step needed to launch a membership site in 30, 60, or 90 days. It includes task lists, deadline tracking, vendor selection criteria, and common mistakes to avoid.
Who buys it: Coaches, consultants, and course creators preparing to launch their first membership site.
How to create it: Document your own launch process step-by-step, then organize it into a visual timeline with checkboxes and notes. Add a section on what you’d do differently if you launched again. Include specific tools and vendors you recommend, with reasons why.
Where to sell it: Sell through Gumroad, your own website, or as a lead magnet that upgrades to a premium version with video walkthroughs on Teachable.
Realistic income: $2,000–$6,000 per month if marketed to your email list and relevant communities. Expect 20–50 sales monthly at $29–$47 price points.
Content Calendar Template for Membership Sites
What it is: A pre-built Google Sheets or Excel template that helps members plan their weekly lessons, email sequences, and community engagement for three to six months.
Who buys it: Membership site owners who struggle with consistent content planning and scheduling.
How to create it: Start with your own content calendar and strip away proprietary content, leaving the structure. Include columns for lesson topics, learning outcomes, supporting resources, email sequences, and member engagement dates. Add a blank “seasons” sheet so users can adapt it to their niche.
Where to sell it: Gumroad is ideal for templates; you can also sell on your website with instant download upon purchase. Offer it as a bundle with your launch checklist.
Realistic income: $1,500–$4,000 per month. Templates typically sell at $17–$37 and attract price-conscious buyers, but volume is higher.
Membership Site Monetization Strategy Guide
What it is: A comprehensive PDF guide (30–50 pages) covering five to seven ways to make money beyond membership dues: sponsorships, affiliate partnerships, upsell courses, group coaching, and exclusive workshops.
Who buys it: Membership owners who’ve launched but aren’t seeing the revenue they expected, or who want to diversify income.
How to create it: Interview five to ten successful membership site owners about their revenue streams and write detailed case studies. Include real numbers (anonymized if needed), step-by-step implementation guides for each strategy, and templates for sponsorship proposals or affiliate agreements.
Where to sell it: Sell on your website or through Sendowl for higher price points. This guide works well as a premium product in a sales funnel after your free launch checklist.
Realistic income: $3,000–$9,000 per month at $47–$97 price points. Higher-value buyers are often ready to invest in scaling their membership revenue.
Member Onboarding Video Course
What it is: A short video course (5–10 videos, 20–30 minutes total) teaching membership owners how to design an onboarding experience that reduces churn and increases engagement in the first 30 days.
Who buys it: Membership site owners losing members quickly or struggling with engagement after signup.
How to create it: Outline the five biggest onboarding mistakes you see in membership sites, then create one video solving each problem. Record screen captures of good and bad member experiences, share your email templates, and include a downloadable onboarding checklist. Host on Teachable, Thinkific, or your own membership site.
Where to sell it: Sell through your website using Stripe or PayPal, or use a dedicated course platform like Teachable. Promote to past clients and your email list first.
Realistic income: $2,000–$7,000 per month at $67–$97 price points. Video courses convert better than PDFs, attracting serious buyers.
Email Sequence Templates for Membership Site Owners
What it is: Ready-to-customize email sequences covering member welcome, engagement re-engagement, announcement, and upsell sequences (8–12 templates total in Google Docs or Word format).
Who buys it: New membership owners who aren’t confident copywriters or email marketers.
How to create it: Take your best-performing email sequences and rewrite them generically so they work in any niche. Include placeholder brackets for personalization, explain the strategy behind each email, and add A/B testing notes based on your open rates.
Where to sell it: Sell on Gumroad or your website. This pairs perfectly with your content calendar template as a bundle.
Realistic income: $1,000–$3,500 per month at $27–$47. High-volume, lower-price-point product with broad appeal.
Community Moderation Playbook
What it is: A detailed guide covering how to set community standards, respond to conflicts, encourage participation, and prevent spam or toxic behavior in membership forums or group spaces.
Who buys it: Membership owners who want a thriving community but worry about moderation time or mishandling sensitive situations.
How to create it: Document your community management processes, share real examples of moderation decisions (anonymized), include templates for welcome messages and rule enforcement, and add scripts for handling difficult conversations. Include a section on tools and automation that reduce moderation overhead.
Where to sell it: Sell on your website or Gumroad at a premium price ($57–$97) to appeal to serious community builders.
Realistic income: $1,500–$4,500 per month. Smaller but highly engaged audience willing to pay more for specific expertise.
Membership Site Tech Stack Audit Template
What it is: A spreadsheet tool that helps members evaluate which platform (Circle, Mighty Networks, Kajabi, Teachable) best fits their needs, budget, and technical skills.
Who buys it: Creators deciding between membership platforms or site owners considering a migration.
How to create it: Build a comparison sheet with 20–30 criteria (pricing, integrations, learning curve, support, automation) and score each major platform. Add a scoring system that recommends the best fit based on user inputs and include pros/cons of each option.
Where to sell it: Sell on your website or Gumroad at $17–$37. This low-ticket item is a good entry point to your audience.
Realistic income: $800–$2,500 per month. Broad appeal and impulse-purchase pricing drives volume.
Getting Started With Digital Products
- Start with your simplest product: Create your launch checklist or content calendar template first. These require no video recording or advanced design and can be finished in one to two weeks.
- Document your process: Write down every step you take in your membership business this month. The specifics will become your digital products.
- Create a basic landing page: Use your website or a free tool like Carrd to build a one-page sales page for your first product with a clear benefit statement and buy button.
- Set up payment processing: Use Gumroad (simplest) or Stripe/PayPal on your website (more professional). Gumroad handles all delivery automatically.
- Email your list first: Launch to your existing subscribers before any public marketing. Early customers often provide testimonials and feedback you’ll use for better positioning.
- Price it based on value, not effort: Your membership expertise is valuable; don’t undersell because “it only took me an hour to make.” See pricing section below.
- Create a bundle strategy: Once you have two to three products, bundle them at a 20–25% discount to increase cart value and customer lifetime value.
Pricing Your Digital Products
Membership site owners are accustomed to paying for solutions—they already invest in tools, platforms, and courses. Price digital products based on the problem they solve and the revenue they enable, not the time you spent creating them. A guide that helps someone earn an extra $500 monthly from sponsorships is worth $57–$97, even if it took four hours to write. Low pricing ($9–$17) attracts tire-kickers; mid-range pricing ($29–$67) attracts serious buyers; premium pricing ($87–$197) works for video courses and comprehensive guides only.
Test pricing by launching at the midpoint of your range and adjusting after 30 days based on sales volume and customer feedback. Bundle complementary products (launch checklist + content calendar) at 20% off to increase average transaction value. Offer a money-back guarantee for products over $47 to reduce purchase friction—most people won’t use it, but it increases conversions significantly.