Digital Products for Your Brand Identity Design Business
Digital products let you earn money while you sleep, but they only work if they solve real problems for your target audience. For a brand identity design business, your digital products should help other designers, entrepreneurs, and small business owners create or improve their own brands without hiring you. The best part: you can create these products from the work you’re already doing—templates you’ve built, checklists you use, frameworks you’ve developed. Each product frees up time from client work while building passive income alongside your service business.
Brand Identity Style Guides Template
What it is: An editable Figma or Adobe InDesign template that helps users document their brand colors, typography, imagery, and tone of voice in a professional format.
Who buys it: Small business owners who’ve invested in a designer and need a template to maintain consistency, or solopreneurs who want to create a style guide without hiring help.
How to create it: Use one of your actual style guides as a starting point. Remove client-specific names and content, then rebuild it as a fully editable template with instructions. Add notes explaining why each section matters and how to use it. Test it with a friend to make sure everything works.
Where to sell it: Gumroad works well for this, or sell directly from your website. Etsy and Creative Market also attract designers and small business owners looking for templates.
Realistic income: $15–35 per purchase. If you sell 5–10 per month, that’s $750–3,500 monthly. Some sellers move 20+ per month at this price point.
Logo Design Exploration Workbook
What it is: A PDF workbook that walks users through the logo brainstorming, sketching, and refinement process. Includes exercises on brand values, competitor research, concept development, and design principles specific to logos.
Who buys it: Freelance designers who want to strengthen their process, aspiring designers learning to design logos, and entrepreneurs who want to brief a designer more effectively.
How to create it: Document the steps you take with every client before you create concepts. Turn each step into a section with exercises, examples, and space for them to write or sketch. Add before-and-after examples and real case studies (anonymized). Use Canva Pro or InDesign to format it professionally.
Where to sell it: Gumroad is ideal since it’s educational content. You can also sell through your own website or bundle it with a free email course to build your email list.
Realistic income: $17–39 per purchase. Expect 3–15 sales per month depending on your marketing effort, which equals $510–5,850 monthly.
Color Palette Generator Guide
What it is: A PDF or interactive Figma file that teaches users how to select, test, and justify brand color palettes. Includes color theory, accessibility standards, psychological associations, and industry examples.
Who buys it: Designers looking to improve their color selection skills, brand strategists, marketing professionals, and DIY entrepreneurs building their own brands.
How to create it: Compile your knowledge of color psychology, WCAG contrast requirements, and palette-building techniques. Create examples showing what works and what doesn’t. If you make it interactive in Figma, include sample palettes users can customize. Add swatches in multiple formats (RGB, HEX, Pantone).
Where to sell it: Gumroad, Etsy, or your own website. Design-focused communities like Designer Hangout or specialized Slack groups are good promotion channels.
Realistic income: $12–28 per purchase. 2–10 monthly sales generates $240–2,800 in income.
Brand Audit Checklist and Framework
What it is: A detailed PDF checklist that guides users through evaluating an existing brand—visual consistency, messaging clarity, market positioning, and competitor comparison. Includes scoring and recommendations.
Who buys it: Established small business owners wanting to assess their brand before a redesign, marketing managers conducting internal audits, and junior designers learning to critique brands systematically.
How to create it: List every element you review during a brand audit. Organize it into categories like visual identity, verbal identity, market positioning, and consistency. Create a scoring system and template for notes. Add examples of strong versus weak branding in each category.
Where to sell it: Sell on Gumroad or your website. This appeals to a broader audience than just designers, so consider promoting it in business owner communities.
Realistic income: $9–22 per purchase. Low price point often means higher volume: 5–25 monthly sales could generate $450–5,500 in revenue.
Mood Board Creation Tutorial
What it is: A video course (or video-plus-PDF hybrid) showing your exact process for creating mood boards—finding inspiration, organizing visual references, presenting them to clients, and using them to guide design decisions.
Who buys it: Designers wanting to refine their mood board process, agency teams working on briefs, and creative entrepreneurs learning professional-grade presentation skills.
How to create it: Record yourself creating a mood board from scratch while explaining your reasoning. Break it into modules: research strategy, curation tools, organization, and presentation. Include downloadable templates and resource links. Keep videos between 5–15 minutes each.
Where to sell it: Teachable, Kajabi, or Gumroad all work. Hosting it on your own website with Podia gives you more control and better branding.
Realistic income: $29–79 per purchase. Video courses convert better but need more promotion. Expect 2–8 sales monthly, generating $580–6,320 in revenue.
Typography Pairing Swipe File
What it is: A curated collection of 30–50 professionally paired fonts with pre-loaded files in Figma or Adobe, ready to use. Include the why behind each pairing—contrast, mood, use case, and when to use it.
Who buys it: Designers who want faster font pairing decisions, brand designers building cohesive identities quickly, and entrepreneurs designing their own materials without design training.
How to create it: Test font combinations from your past projects. Document the ones that work consistently. Create a Figma file or PDF showing each pairing side-by-side with text samples. Explain the pairing logic and which industries or brand types suit each combination. Include licensing information.
Where to sell it: Gumroad or Etsy work well. You could also sell it as an add-on to your website or email newsletter.
Realistic income: $11–24 per purchase. 3–15 monthly sales generates $330–3,600 in revenue.
Client Questionnaire and Brand Brief Template
What it is: A ready-to-use Google Doc or Word template with all the discovery questions you ask clients before starting their brand project. Includes sections on business goals, audience, competitors, values, and visual preferences.
Who buys it: Freelance designers, design agencies, marketing consultants, and business owners preparing to work with a designer.
How to create it: Start with your actual client intake form. Clean it up, anonymize it, and add instructions for how to use it. Include example answers to show users what quality responses look like. Make it editable and easy to customize.
Where to sell it: Gumroad, Etsy, or Creative Market. Price it low—it’s an entry-level product that converts well at scale.
Realistic income: $6–14 per purchase. High volume potential: 10–40 monthly sales generates $600–5,600 in revenue.
Getting Started With Digital Products
- Start with your client questionnaire template. It takes the least time to create, requires only reformatting existing work, and appeals to a broad audience. Test it with two friends and launch on Gumroad within a week.
- Price it at $8–12 to validate demand. Your goal is proof of concept, not maximum revenue. Low price removes barriers and builds social proof through sales velocity.
- Write a one-page sales page on your website. Explain who it’s for, what problem it solves, and what they get. Link to it from your portfolio and email signature.
- Promote it in three targeted places. Post in design communities (Designer Hangout, ADPList), mention it in your email newsletter, and share it in relevant Reddit threads like r/designers or r/smallbusiness. Don’t spam—provide genuine value first.
- Collect feedback from your first 5 buyers. Ask them what worked and what confused them. Use this to improve the product and your marketing message.
- Create your second product while the first sells. Pick the style guide template next—it has higher price potential and attracts serious buyers. Apply what you learned from product one.
Pricing Your Digital Products
Your audience—designers and small business owners—understand that digital products have lower production costs than services, so they expect lower prices. Pricing a design template at $47 feels expensive to a solopreneur; pricing it at $14 feels like good value. Test low ($8–15) first to build momentum and reviews. Once you have 20+ positive reviews, raise prices by 30–50% and segment your audience. Offer a basic template at $12 and a premium version with video tutorials at $34. People don’t hesitate to buy $9–25 products on impulse, but they research $50+ purchases carefully.
Bundle products strategically. A “Brand Identity Starter Kit” with three templates and a checklist can sell for $39–59 and feel like a better deal than buying separately. Bundles also increase perceived value and reduce decision fatigue. Launch bundles after you have 3–4 individual products working, not before.