Digital Products for Your Videography Business
Digital products let you earn income beyond your hourly service rates. Unlike client work, a digital product sells repeatedly without your direct involvement. For videography businesses, this means packaging your expertise—techniques, templates, presets, and knowledge—into products that other creators and small business owners will pay for.
The advantage is clear: you build it once, sell it many times. Your video editing skills, cinematography knowledge, and client experience have real market value beyond your own projects.
Video Editing Presets and LUTs
What it is: A collection of color grading presets or Look-Up Tables (LUTs) that apply consistent visual styles to video footage. Buyers import them into their editing software and apply them in one click.
Who buys it: Content creators, YouTubers, small business owners making their own videos, and other videographers who want to speed up their workflow.
How to create it: Develop 8–15 distinct color grades based on your signature styles or popular aesthetics (cinematic, warm, cool, vintage, corporate). Test each one on sample footage. Export them in the correct format for DaVinci Resolve, Adobe Premiere Pro, or Final Cut Pro. Create a preview video showing each preset in action.
Where to sell it: Gumroad, Etsy, your own website, or dedicated preset marketplaces like FilterGrade. You can also sell directly through email marketing to your existing client base.
Realistic income: $1,500–$5,000 per month if you build an audience. Presets typically sell for $15–$40 per pack, with conversion rates around 2–4% of viewers who see your marketing.
Video Templates for Editing Software
What it is: Ready-to-edit video templates for specific use cases—wedding intros, real estate property showcases, product unboxing videos, or client testimonial compilations. Buyers drop in their own footage and text.
Who buys it: Small business owners who need video for marketing but lack editing skills, real estate agents, wedding videographers scaling their production, and content creators on tight deadlines.
How to create it: Choose a popular software (Adobe Premiere Pro, DaVinci Resolve, or CapCut templates). Design 5–10 templates for a specific niche you know well. Include placeholder graphics, transitions, and music placeholders. Test them thoroughly to ensure they work on standard timelines. Write clear instructions for customization.
Where to sell it: Etsy, Creative Market, your website, or directly to local clients who need similar videos. Many videographers also sell templates on their YouTube channel.
Realistic income: $800–$3,500 monthly. Templates sell for $15–$50, and niche audiences (like real estate videographers) are highly targeted buyers.
Cinematography Technique Course
What it is: An online course teaching specific cinematography skills—camera movement, composition for different genres, lighting techniques, or how to shoot on different camera types.
Who buys it: Aspiring videographers, content creators wanting to improve quality, and people transitioning into video work from other fields.
How to create it: Record 15–25 video lessons (10–20 minutes each) covering one skill area deeply. Include real footage examples from your projects. Create downloadable resources like shot lists or lighting diagrams. Host it on Teachable, Kajabi, or Thinkific, or sell it as a downloadable course on Gumroad.
Where to sell it: Your website, email list, YouTube, TikTok, and course platforms. Start by promoting to your existing clients and social followers.
Realistic income: $2,000–$8,000+ monthly if you market actively. Courses priced at $47–$147 with 20–50 monthly sales is achievable with consistent promotion.
Client Shot Lists and Storyboards
What it is: Customizable shot lists, storyboard templates, and pre-production planning documents tailored to specific video types—corporate videos, event coverage, product shoots, or interviews.
Who buys it: Videographers and small production companies who want to streamline planning, and business owners preparing for a shoot with a videographer.
How to create it: Design templates in Canva, Google Docs, or PDF format that guide planning. Include sections for camera movement, lighting notes, timing, and talent direction. Create 3–5 templates for different project types. Add examples from real projects (with client permission or using generic examples).
Where to sell it: Gumroad, Etsy, your website, or as a lead magnet that leads to higher-ticket course sales.
Realistic income: $500–$1,500 monthly. These are lower-priced items ($10–$25) with quick, repeat purchases from professionals who need them regularly.
Music and Sound Effects Packs
What it is: Royalty-free music tracks and sound effects curated for specific video types—cinematic backgrounds, wedding montages, corporate videos, or YouTube content.
Who buys it: Videographers, content creators, small business owners, and video editors who need licensed audio without breaking their budget.
How to create it: License or compose 20–50 original or properly licensed audio tracks. Organize them by mood, length, and use case. Upload to platforms that handle licensing, or sell with clear commercial rights documentation. Create preview videos demonstrating how the music works in different contexts.
Where to sell it: Gumroad, Creative Market, AudioJungle, or your website. You can also include these as bonus products bundled with templates or courses.
Realistic income: $1,000–$4,000 monthly. Each pack sells for $20–$60, and audio is evergreen—people keep buying once they find something they like.
Lighting and Equipment Setup Guides
What it is: Detailed video guides and PDF resources showing how to light different scenarios—interviews, product shots, event coverage, or green screen setups—using budget-friendly or professional gear.
Who buys it: Beginner videographers, people buying their first cameras, content creators on tight budgets, and videographers expanding into new project types.
How to create it: Film yourself setting up real scenarios. Show camera placement, light positioning, and the final result. Write companion PDFs with equipment lists, pricing, and rental alternatives. Create 5–8 guides covering different budgets and scenarios.
Where to sell it: Your website, YouTube (monetized), Gumroad, or as part of a larger membership or course bundle.
Realistic income: $600–$2,500 monthly when combined with YouTube monetization and direct sales.
Video Marketing Strategy Templates
What it is: Workbooks and templates for small business owners planning video marketing—content calendars, scripts for different platforms, distribution checklists, and campaign planning documents.
Who buys it: Small business owners, marketing managers, and entrepreneurs who want to use video but don’t know where to start.
How to create it: Build Google Docs or Canva templates covering quarterly planning, weekly schedules, platform-specific scripts, and performance tracking. Include real examples and case studies from your client work. Make them fillable and easy to customize.
Where to sell it: Your website, Gumroad, or directly through email to past clients and local business networks.
Realistic income: $800–$2,500 monthly. These appeal to business owners, not just creators, so prices can range from $25–$75.
Getting Started With Digital Products
- Start with presets or templates. These require the least additional work—you’re packaging tools you already use. Record a demo video and upload to Gumroad. Aim for your first sale within 30 days.
- Test pricing with your audience. Offer the first product at a lower price ($10–$25) to gather sales and reviews. Use that traction to refine your marketing message.
- Build an email list. Create one free resource (a lighting guide, preset sample, or template) and require an email to download. This becomes your audience for future product launches.
- Create a simple sales page. Use Gumroad or Carrd to build a straightforward page with product photos, a demo video, and clear benefits. No complex design needed.
- Promote through your existing channels. Email past clients, post on social media, mention products in YouTube videos. Your existing audience is your easiest first market.
- Track sales and feedback. After 30 days, analyze what’s selling and why. Adjust pricing, marketing, or product features based on real data, not assumptions.
Pricing Your Digital Products
Videography buyers expect to pay for quality, but they also want value relative to your service rates. If your hourly rate is $75–$150, a preset pack at $20 feels like a bargain. A comprehensive course at $97–$147 is reasonable if it saves someone 20+ hours of learning. Don’t underprice to compete—instead, emphasize what problem your product solves and the result buyers get.
Test different price points and watch which ones convert. You’ll often find that raising prices slightly increases perceived value and profitability without losing sales. Offer occasional discounts (10–20% off) during launches or holidays to drive volume, but keep regular prices firm. Your expertise has real worth—price it accordingly.