Digital Products for Your Corporate Video Production Business
Digital products create a second revenue stream without the time investment of client projects. As a corporate video production business, you have expertise that other producers, in-house marketing teams, and business owners desperately need. Digital products let you sell that knowledge repeatedly—whether it’s templates, guides, or preset packages—while you’re working on paid client shoots.
The best digital products for your business come from the problems you solve daily: how to brief a videographer, what makes corporate videos convert, how to plan a shoot schedule, or how to edit efficiently.
Video Brief Template Package
What it is: A complete template system that helps clients (or other producers) write detailed video briefs before production starts. Include sections for project goals, target audience, messaging pillars, deliverables, timeline, and budget breakdown.
Who buys it: Marketing managers at mid-sized companies, freelance producers, and in-house video teams who need a structured process.
How to create it: Document the brief process you already use with clients. Convert it into a Google Doc or PDF template with instructions and examples. Add real (anonymized) brief samples from past projects to show what good looks like.
Where to sell it: Your own website, Gumroad, or Etsy. You can also email it directly to past clients and recommend it to prospects as a pre-production aid.
Realistic income: $15–$35 per sale. With consistent promotion, expect 5–20 sales per month, generating $75–$700 monthly.
Corporate Video Editing Preset Pack
What it is: A collection of color grades, motion graphics templates, title treatments, and transition presets designed specifically for corporate videos in your editing software (Premiere Pro, DaVinci Resolve, Final Cut Pro).
Who buys it: Freelance editors, in-house video teams, and newer producers who want faster turnaround times and consistent styling.
How to create it: Export your most-used color grades and effects as presets. Create 8–15 templates covering intros, title cards, lower thirds, and transitions that work for corporate content. Package them with a guide showing how to install and use each one.
Where to sell it: Gumroad is ideal for preset packs. You can also sell on your website or list on marketplaces like Creative Market.
Realistic income: $20–$50 per pack. Expect 3–15 sales monthly with good marketing, generating $60–$750 per month.
The Corporate Video Production Planning Guide
What it is: A downloadable PDF guide (30–50 pages) that walks readers through the entire production process: pre-production planning, crew scheduling, equipment lists, shot lists, location scouting, budget templates, and post-production workflows.
Who buys it: Business owners hiring videographers for the first time, junior producers, and marketing teams managing internal production.
How to create it: Turn your knowledge into a structured e-book using Google Docs, Canva, or InDesign. Include checklists, timelines, sample budgets, and real examples from your work. This can take 10–20 hours upfront but scales infinitely.
Where to sell it: Your website, Gumroad, SendOwl, or through email capture (build your list and sell to engaged readers).
Realistic income: $27–$67 per guide. With list-building, expect 10–50 sales per month, generating $270–$3,350 monthly.
Shot List and Storyboard Template Kit
What it is: Ready-to-use templates for shot lists, storyboards, and shot tracking sheets tailored to corporate videos (talking head, product demo, testimonial, explainer, culture).
Who buys it: Producers who want to standardize their prep work, marketing teams planning shoots, and videography students.
How to create it: Design 6–8 templates in Google Sheets and Google Docs (free and shareable). Include examples of completed shot lists from real corporate projects. Add instructions for how to adapt each template to different video types.
Where to sell it: Gumroad, your website, or Etsy. Can also be packaged with your video brief template as a bundle.
Realistic income: $12–$25 per template kit. Expect 8–20 sales per month, generating $96–$500 monthly.
Corporate Video Style Guide Framework
What it is: A template that helps companies (or producers) document their video brand standards: color palette, fonts, motion graphics rules, tone of voice, music library, and approved talent types.
Who buys it: Marketing directors at growing companies, producers who work with multiple corporate clients, and freelancers building their own brand systems.
How to create it: Create a template (PDF or Figma file) with sections for visual guidelines, delivery specifications, and brand voice. Provide annotated examples showing how to apply each guideline.
Where to sell it: Your website, Gumroad, or Figma Community (if you use Figma). Pitch it to past corporate clients as a resource for their in-house teams.
Realistic income: $29–$49 per framework. Expect 4–12 sales per month, generating $116–$588 monthly.
Equipment and Crew Rate Card Template
What it is: A customizable spreadsheet that breaks down typical equipment rental costs, crew day rates, and location fees so producers can estimate project costs accurately.
Who buys it: Freelance producers, production assistants starting their own business, and corporate employees bidding on external production.
How to create it: Build a comprehensive Google Sheet with your regional rates for cameras, lenses, lighting, grip, audio, crew, and locations. Include formulas that calculate totals automatically. Add notes on what factors affect pricing.
Where to sell it: Gumroad or your website. This is especially valuable if you’re in a major market (LA, NY, Chicago) where rates vary significantly.
Realistic income: $17–$37 per sheet. Expect 6–15 sales monthly, generating $102–$555 monthly.
Post-Production Workflow Checklist
What it is: A step-by-step checklist covering everything from file organization to final delivery: backup protocols, color correction order, sound mixing notes, export settings, and quality control steps.
Who buys it: Editors, production coordinators, and producers who want to reduce errors and ensure consistent delivery quality.
How to create it: Document your actual post-production process in a simple PDF or Google Doc. Break it into phases: ingest, organization, editing, color, sound, effects, export, delivery. Add checkboxes and timeline estimates.
Where to sell it: Gumroad, your website, or email directly to freelance editors and producers in your network.
Realistic income: $9–$19 per checklist. Expect 10–25 sales monthly, generating $90–$475 monthly.
Getting Started With Digital Products
- Start with what you already have. The Shot List and Storyboard Template Kit requires the least new content creation—you likely already have these in your project files. Adapt them, clean them up, add examples, and sell them within two weeks.
- Price competitively from day one. Research what similar templates and guides sell for on Gumroad and Etsy. Don’t underprice; positioning matters.
- Create a simple landing page. Add a one-paragraph description and a clear “Buy Now” button on your website. Link to it from your portfolio and email signature.
- Build your email list while selling. Offer a free template or guide section in exchange for emails. Use this list to announce new products and updates.
- Move to your second product. Once templates are live and selling, invest 15–20 hours creating the Corporate Video Production Planning Guide—your highest-income product.
- Bundle products strategically. Offer your brief template and shot list kit together at a discount (e.g., $30 instead of $35 separately) to increase average order value.
- Test different price points quarterly. Raise prices by $5–$10 every few months. Small increases rarely hurt sales but significantly boost revenue.
Pricing Your Digital Products
Corporate clients and video professionals expect professional pricing. Underpricing signals low quality and trains buyers to expect cheap work. Price your templates at $15–$50, guides at $27–$67, and preset packs at $20–$50. Your customers are business owners, producers, and marketing managers with budgets—they aren’t looking for $3 products.
Consider offering higher-priced bundles (e.g., “Complete Production Toolkit” combining brief template, shot list, and guide for $99) to capture customers willing to spend more. Use seasonal promotions sparingly—a 20% discount during Black Friday can drive volume, but constant sales train people to never buy at full price.