Digital Products for Your Cybersecurity Consulting Business
Digital products give your consulting business a way to generate revenue without trading hours for dollars. As a cybersecurity consultant, you already have the expertise to create resources that address your clients’ most common pain points—templates, frameworks, and training materials that solve real problems. These products let you reach small business owners and mid-market companies who can’t afford your full consulting rates but need guidance on specific security challenges.
Digital products also establish credibility. When someone purchases your security assessment checklist or policy template, they see you understand their industry and their budget constraints. This builds trust that often leads to consulting engagements later.
Security Assessment Checklist Template
What it is: A detailed, industry-specific checklist that walks business owners through evaluating their current security posture. It covers network security, access controls, data protection, incident response, and compliance requirements relevant to their sector.
Who buys it: Small to mid-size business owners and internal IT managers who need to audit their security but don’t have budget for a full consultant.
How to create it: Start with the assessments you already perform for clients—extract the core questions and organize them by category. Convert this into a fillable PDF or Google Sheets template with clear instructions and scoring guidance. Add brief explanations of why each item matters so buyers understand the reasoning behind your questions.
Where to sell it: Sell this on your own website through Gumroad or SendOwl for easy delivery. You can also list it on Etsy or security-focused marketplaces. Promote it to your email list and on LinkedIn where your target audience spends time.
Realistic income: $25–$45 per template. At 20–30 sales monthly, expect $500–$1,350 per month.
Incident Response Plan Template
What it is: A ready-to-customize incident response plan document that small businesses can adapt to their own operations. It includes roles, escalation procedures, notification timelines, forensics steps, and communication templates.
Who buys it: Business owners, compliance officers, and risk managers who need an incident response plan but lack the expertise to build one from scratch.
How to create it: Document the incident response framework you use with clients, removing sensitive details and company-specific information. Create a Word or Google Docs version with clear sections and bracketed placeholders [like this] so users know what to customize. Include a one-page quick reference guide for your response team.
Where to sell it: Sell directly from your website or through Gumroad. Share it in LinkedIn posts and security forums. Consider partnering with business coaching platforms or small business resource sites for distribution.
Realistic income: $40–$65 per plan. At 15–25 sales monthly, expect $600–$1,625 per month.
Compliance Requirement Workbook
What it is: An interactive workbook that explains specific compliance standards relevant to a particular industry—HIPAA for healthcare, PCI DSS for retail, GDPR for businesses handling EU data—and maps requirements to actionable steps.
Who buys it: Compliance managers, business owners in regulated industries, and companies preparing for audits who need guidance without hiring a consultant.
How to create it: Choose one compliance framework you know well. Break it down into digestible sections with real examples, worksheets to track implementation, and checklists. Use visuals like flowcharts to explain complex concepts. Format as a PDF workbook or interactive Google Sheet with multiple tabs.
Where to sell it: Sell through your website, Gumroad, or industry-specific platforms. Promote in LinkedIn groups focused on your target industry. Consider reaching out to business consultants in non-competing fields who could recommend it to their clients.
Realistic income: $50–$80 per workbook. At 10–20 sales monthly, expect $500–$1,600 per month.
Password Policy and Implementation Guide
What it is: A modern password security guide that covers policy creation, implementation across common platforms, and employee training materials. It reflects current best practices like passphrase-based requirements and multi-factor authentication integration.
Who buys it: IT managers, HR departments, and business owners needing to establish or update password policies without consulting expertise.
How to create it: Write a comprehensive guide explaining why each policy element matters. Include templates for different organization sizes and industry types. Add step-by-step screenshots for implementing policies in Active Directory, Microsoft 365, and common cloud applications. Create a simple one-page policy document users can adopt immediately.
Where to sell it: Sell on your website and Gumroad. Promote through IT security communities, Reddit forums like r/cybersecurity, and LinkedIn. Guest post on IT blogs and include a link to this product.
Realistic income: $20–$35 per guide. At 30–50 sales monthly, expect $600–$1,750 per month.
Phishing Awareness Training Course
What it is: A self-paced video or interactive course teaching employees to recognize and report phishing attempts. It includes real-world email examples, warning signs, and reporting procedures tailored to different business sizes.
Who buys it: Small business owners and HR managers who need to train staff on security awareness but can’t afford full security training programs.
How to create it: Record 5–10 short videos (3–5 minutes each) using screen recording software like Loom or ScreenFlow. Break content into clear modules: what phishing is, how to spot it, what to do when you find it, and reporting processes. Use real phishing examples (redacted) to make it relevant. Host on Teachable, Kajabi, or embed on your website.
Where to sell it: Sell through your website using a platform like Teachable or Podia. You can also sell through Udemy or Skillshare for broader reach, though you’ll earn less per sale.
Realistic income: $30–$60 per course enrollment. At 15–30 sales monthly, expect $450–$1,800 per month.
Vendor Risk Assessment Framework
What it is: A structured questionnaire and scoring system for evaluating the security practices of third-party vendors and contractors. It helps businesses identify risky relationships before they become problems.
Who buys it: Procurement managers, compliance officers, and business owners managing multiple vendors who need to assess security risk systematically.
How to create it: Design a questionnaire covering vendor security controls, data handling practices, compliance certifications, and incident history. Create a scoring system that rates vendors as low, medium, or high risk. Provide guidance on what to do based on results. Format as an Excel or Google Sheets file with built-in formulas that auto-calculate scores.
Where to sell it: Sell through your website and Gumroad. Reach procurement professionals on LinkedIn and in supply chain management forums.
Realistic income: $35–$55 per framework. At 15–25 sales monthly, expect $525–$1,375 per month.
Security Awareness Posters and Email Templates
What it is: A collection of professionally designed printable posters and email templates covering topics like password safety, clean desk policy, social engineering, and secure remote work. Businesses can print posters or send emails to employees.
Who buys it: Small business owners and HR managers looking for low-cost ways to reinforce security messaging throughout their organization.
How to create it: Design 8–12 posters using Canva or Adobe Express. Create 10–15 email templates in simple HTML. Keep designs clean and professional. Include versions for different company sizes and remote-friendly formats. Deliver as a ZIP file containing all assets.
Where to sell it: Sell on Etsy, your website, or Gumroad. This type of product works well on Etsy since business owners already search there for templates and graphics.
Realistic income: $12–$25 per bundle. At 40–80 sales monthly, expect $480–$2,000 per month.
Getting Started With Digital Products
- Start with what you already have. Review your current client engagements and identify the most common initial deliverable—usually an assessment or audit. Extract the framework, remove sensitive details, and package it as your first product.
- Choose your first product strategically. Begin with the Security Assessment Checklist because it’s the easiest to create and has the broadest appeal. You’re already doing this work; packaging it takes 4–6 hours.
- Set up a simple sales page. Use Gumroad or your website to sell your first product. Write a clear title, 2–3 benefit-focused bullet points, and let the product stand on its own.
- Promote to your existing audience. Email your past and current clients about the digital product. Post about it 2–3 times on LinkedIn with honest language about what the product covers and who it’s for.
- Gather feedback and refine. After 10–20 sales, ask buyers what worked and what confused them. Use that feedback to improve the product and your marketing message.
- Create your second product. Once you have momentum with your first product, create one more. The Incident Response Plan or Compliance Workbook typically sells well as a second offering.
- Build a product funnel. Price your first product lower ($20–$30) to build buyers. Offer higher-ticket products ($50+) to people who already know your work. Mention products in email newsletters and client onboarding.
Pricing Your Digital Products
Price based on the value you’re delivering and who you’re selling to. Business owners evaluate digital products on return on investment—a $50 incident response plan is cheap if it saves them from a $50,000 breach. Templates and checklists can be priced lower ($20–$45) because they’re easily copyable; workbooks and frameworks should be priced higher ($50–$80) because they contain more expertise and customization guidance.
Test your pricing with your email list before setting it in stone. Offer early-bird pricing 10–15% lower than your target price and track conversion rates. If nearly everyone buys at the lower price, your real price is probably higher. If almost nobody buys at your target price, you’re too high or your messaging isn’t resonating. Most consulting-related digital products find their sweet spot in the $25–$65 range where purchase decisions happen quickly without extensive deliberation.